Important hashtag metrics to track
Posted: Tue Jan 21, 2025 5:04 am
Tracking hashtags is important to determine if a hashtag is working for your social strategy. Here are a few top social media metrics that’ll help you determine the success of a hashtag.
Popularity
Hashtags that are used often tend to be searched often, so it’s a good idea to include tags that have proven to be popular. Just make sure you’re not spamming your followers jordan business email list with irrelevant, trending hashtags for popularity’s sake. Popularity also helps define the success of campaigns. If you notice a campaign hashtag is popular among your target audience, you know it resonates.
Reach
Reach is an important part of your hashtag analysis because it measures how many people actually see your content. If your reach isn’t very high, you’re probably not using the best hashtags for your campaign or strategy.
Engagement and interactions
Not only do you want to make sure people are using and seeing your hashtags, you want to make sure people are also interacting with them. Posting hashtagged content that gets users sharing will expand the reach of your campaign. Engagement metrics also help you measure the impact of your campaigns.
Users
Who, specifically, is using the hashtags? Make sure you’re seeing users within your target audience using and searching for the same hashtags in your posts so your message resonates.
Popularity
Hashtags that are used often tend to be searched often, so it’s a good idea to include tags that have proven to be popular. Just make sure you’re not spamming your followers jordan business email list with irrelevant, trending hashtags for popularity’s sake. Popularity also helps define the success of campaigns. If you notice a campaign hashtag is popular among your target audience, you know it resonates.
Reach
Reach is an important part of your hashtag analysis because it measures how many people actually see your content. If your reach isn’t very high, you’re probably not using the best hashtags for your campaign or strategy.
Engagement and interactions
Not only do you want to make sure people are using and seeing your hashtags, you want to make sure people are also interacting with them. Posting hashtagged content that gets users sharing will expand the reach of your campaign. Engagement metrics also help you measure the impact of your campaigns.
Users
Who, specifically, is using the hashtags? Make sure you’re seeing users within your target audience using and searching for the same hashtags in your posts so your message resonates.