Shopping experience: diverse, fun and zero-threshold
Posted: Tue Jan 21, 2025 5:24 am
Market forecasts show that consumption intensity during the 2022 festival period will be lower than in previous years. But don’t panic or imagine the worst-case scenario, because you have many tools at your disposal that can improve your sales. This article will focus on three key factors that affect the results of festivals and future promotions. Please be sure to take advantage of them in the countdown to the festival period.
Many surveys have found that just one bad experience will cause belarus mobile phone number list consumers to blacklist the brand and never repurchase it. During festival promotions, the overwhelming number of product promotion messages and countdown notification reminders can easily overwhelm consumers and lead to a negative consumption experience.
While brands will want to do whatever they can to maximize the price per customer and encourage customers to buy, they must be aware of the risk of bombarding customers with too much information or stimulation. To strike the best balance, brands should focus on creating experiences that engage and satisfy consumers so they leave the store feeling like they "earned it."
In brick-and-mortar stores, brands can ensure space planning provides the best shopping and checkout experience, and place associates at strategic locations within the store to assist customers at the right time. Stores that have integrated more technological tools can use QR codes, tablets or smart TVs to make it easier for customers to enjoy self-service.
On e-commerce platforms, brands can improve UI/UX design for festive promotions, such as establishing dedicated pages for all promotional items, making good use of recommendation sections to provide a simpler and more personalized browsing experience, and deploying chatbots to answer consumers' questions. problem.
Appier’s holiday promotion tip: Make your content as personal as possible. Please avoid using fatigue bombing to provide consumers with promotional information and product recommendations; instead, use a personalized approach and only display content that individual customers will like. Appier's AIQUA AI personalized marketing cloud can use natural language processing, image recognition and other deep learning technologies to instantly generate the most personalized and effective content and recommendations for each consumer.
Many surveys have found that just one bad experience will cause belarus mobile phone number list consumers to blacklist the brand and never repurchase it. During festival promotions, the overwhelming number of product promotion messages and countdown notification reminders can easily overwhelm consumers and lead to a negative consumption experience.
While brands will want to do whatever they can to maximize the price per customer and encourage customers to buy, they must be aware of the risk of bombarding customers with too much information or stimulation. To strike the best balance, brands should focus on creating experiences that engage and satisfy consumers so they leave the store feeling like they "earned it."
In brick-and-mortar stores, brands can ensure space planning provides the best shopping and checkout experience, and place associates at strategic locations within the store to assist customers at the right time. Stores that have integrated more technological tools can use QR codes, tablets or smart TVs to make it easier for customers to enjoy self-service.
On e-commerce platforms, brands can improve UI/UX design for festive promotions, such as establishing dedicated pages for all promotional items, making good use of recommendation sections to provide a simpler and more personalized browsing experience, and deploying chatbots to answer consumers' questions. problem.
Appier’s holiday promotion tip: Make your content as personal as possible. Please avoid using fatigue bombing to provide consumers with promotional information and product recommendations; instead, use a personalized approach and only display content that individual customers will like. Appier's AIQUA AI personalized marketing cloud can use natural language processing, image recognition and other deep learning technologies to instantly generate the most personalized and effective content and recommendations for each consumer.