Define your outbound sales strategy
Posted: Tue Jan 21, 2025 5:49 am
Before you start contacting everyone in a sales department, you should establish your buyer persona.
This is going to create a fictional buyer that represents your ICP. By doing this, you'll target exactly the kind of person that is most likely to be interested in doing business with you and will help chairman email lists you drive up your reply rates and your chances of closing more deals.
Use this ICP generator, to find out your ideal buyer persona.
Once you've established the kind of lead you want to target, you can start searching.
You can conduct your own searches on LinkedIn, for example, or, even better, make use of a slamming lead database, where you will be able to use filters to track exactly the leads you need and add them to your lead list.
How to use lemlist's B2B database to find leads [lemlist tutorial]
Qualify your leads and reach out to them
Not all of the leads you've found will have the same needs, therefore it is important to clean your list, making sure all contacts are verified and segment your list so that you can conduct a targeted outreach approach and contact them at the right time and with the right strategy.
You can use lemlist's G-sheet to clean, enrich, and segment your email list.
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Once you have all your leads organized, you can start sending out your first contact. In this first contact, you should focus on them first.
Congratulate them on any recent successes they may have had or let them know that you've spotted something that could be improved in their business.
You're working on building a relationship from scratch here, so take a friendly yet professional approach.
This is going to create a fictional buyer that represents your ICP. By doing this, you'll target exactly the kind of person that is most likely to be interested in doing business with you and will help chairman email lists you drive up your reply rates and your chances of closing more deals.
Use this ICP generator, to find out your ideal buyer persona.
Once you've established the kind of lead you want to target, you can start searching.
You can conduct your own searches on LinkedIn, for example, or, even better, make use of a slamming lead database, where you will be able to use filters to track exactly the leads you need and add them to your lead list.
How to use lemlist's B2B database to find leads [lemlist tutorial]
Qualify your leads and reach out to them
Not all of the leads you've found will have the same needs, therefore it is important to clean your list, making sure all contacts are verified and segment your list so that you can conduct a targeted outreach approach and contact them at the right time and with the right strategy.
You can use lemlist's G-sheet to clean, enrich, and segment your email list.
__wf_reserved_inherit
Once you have all your leads organized, you can start sending out your first contact. In this first contact, you should focus on them first.
Congratulate them on any recent successes they may have had or let them know that you've spotted something that could be improved in their business.
You're working on building a relationship from scratch here, so take a friendly yet professional approach.