There may be two main options here
Posted: Tue Jan 21, 2025 6:21 am
Let's start from the beginning: define the site's purpose
Option 1
The site is needed to promote services through advertising (targeting, contextual advertising).
TARGET AUDIENCE : usually cold.
OFFER : a lead magnet or tripwire (service-locomotive) is allocated
SITE TYPE : landing
PECULIARITIES :
– Almost always it is a one-pager (but there are exceptions in the qatar email list form of additional tab pages hidden “under the cut” (links), if there is a lot of text and it cannot be shortened in any way)
– Copywriting here strives for greater “salability” and must be integrated into the sales funnel.
Can such a site work without advertising and can it be used as the main link in the Instagram profile header, for example? Of course. But there are nuances.
I recommend my clients to make an alternative, shortened version of the same page for social networks (in particular for Instagram). Here I proceed from the fact that the client who clicks on the link in the profile header is usually already relatively warm, and he is more interested in specifics - what services the specialist provides, their format and price.
Option 1
The site is needed to promote services through advertising (targeting, contextual advertising).
TARGET AUDIENCE : usually cold.
OFFER : a lead magnet or tripwire (service-locomotive) is allocated
SITE TYPE : landing
PECULIARITIES :
– Almost always it is a one-pager (but there are exceptions in the qatar email list form of additional tab pages hidden “under the cut” (links), if there is a lot of text and it cannot be shortened in any way)
– Copywriting here strives for greater “salability” and must be integrated into the sales funnel.
Can such a site work without advertising and can it be used as the main link in the Instagram profile header, for example? Of course. But there are nuances.
I recommend my clients to make an alternative, shortened version of the same page for social networks (in particular for Instagram). Here I proceed from the fact that the client who clicks on the link in the profile header is usually already relatively warm, and he is more interested in specifics - what services the specialist provides, their format and price.