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Advanced live streaming features, including group live streams

Posted: Tue Jan 21, 2025 6:50 am
by AsaduzzamanFoysal
Douyin: 600 million MAUs
Main data:

Company: ByteDance
Country: China
Launch Year: 2016
Doujinshi
Douyin is the Chinese version of TikTok, available for download only in list of estonia consumer email mainland China. TikTok users cannot access Douyin (and vice versa).

Some key features of Douyin are:


In-app shopping features.
Location tagging.
The majority of Douyin users (80%) are between the ages of 19 and 40. This makes it an ideal place for Chinese companies to reach younger generations.

Douyin also limits the time younger children can use the app, which is unusual for a social media platform. Children under 14 can only spend 40 minutes a day on the app .

9. QQ: 574 million MAU
Main data:

Company: Tencent
Country: China
Launch Year: 1999
QQ
After WeChat and Douyin, QQ is the most popular social media platform in China.

QQ offers a variety of uses beyond chat functions, including games, music, shopping, and microblogging.

Some advantages of QQ for businesses are:

In-app shopping features.
Hyper-specific segments for ad targeting (based on location, age, gender, and interests).
Advertisements on both QQ and Qzone (both owned by Tencent).
In addition to traditional social media ads, QQ also allows influencers (called KOLs) to host KOL fan groups .

Influencers can collaborate with a brand, invite followers to a group chat, and promote products. Typically, users receive some sort of offer or discount code if they sign up.