How to build customer loyalty? Tips and strategies to put into practice.
Posted: Tue Jan 21, 2025 7:08 am
With so many shopping options, brands and a multitude of products, how can you stand out in the market? We have listed some tips to help your business stand out and build customer loyalty with the help of our solutions.
1. Be present.
Offer a permanent customer service channel, an open line with your customers. Make your customers feel safe and comfortable buying from your establishment, knowing that they will be assisted at any time and in case of any doubts. We have several tools that facilitate this contact, from chatbots that use artificial intelligence and machine learning to communicate with the customer, to simpler and free solutions, such as WhatsApp.
2. Know your customer.
Maintain an active CRM that provides up-to-date information south africa whatsapp lead about your customers and their purchasing habits. This way, you can create action profiles, such as personalized promotions, discounts during birthday months, and other initiatives tailored to each customer, increasing the chances of sales conversion.
3. Relate.
Send messages and updates. This is the best way to keep people interested in your products. We are impacted by thousands of messages throughout the day, especially on social media, and only the relevant ones stand out. That's why it's so important to keep customers up to date with the latest news, especially if the content is appropriate to their purchasing profile (again, the importance of a good CRM tool and management).
4. Surprise.
Offer freebies and discounts. After all, who doesn't like to be pampered, right? Set aside part of your investment to captivate customers on special occasions, making them come back and even increasing the average ticket at your establishment. Once again, a good CRM tool will help a lot with this planning.
5. Offer facilities.
Whenever possible, make your customer's life easier. With Granito's Recurring Payments solution, for example, you can receive a fixed amount monthly or set a frequency on the machine itself. Simply fill in the amount, frequency and duration of the recurrence and track everything through the Management Portal. Perfect for gyms and schools, for example.
In addition to greater control and security, and customer loyalty, the solution helps reduce default, which is essential for the financial health of your business.
1. Be present.
Offer a permanent customer service channel, an open line with your customers. Make your customers feel safe and comfortable buying from your establishment, knowing that they will be assisted at any time and in case of any doubts. We have several tools that facilitate this contact, from chatbots that use artificial intelligence and machine learning to communicate with the customer, to simpler and free solutions, such as WhatsApp.
2. Know your customer.
Maintain an active CRM that provides up-to-date information south africa whatsapp lead about your customers and their purchasing habits. This way, you can create action profiles, such as personalized promotions, discounts during birthday months, and other initiatives tailored to each customer, increasing the chances of sales conversion.
3. Relate.
Send messages and updates. This is the best way to keep people interested in your products. We are impacted by thousands of messages throughout the day, especially on social media, and only the relevant ones stand out. That's why it's so important to keep customers up to date with the latest news, especially if the content is appropriate to their purchasing profile (again, the importance of a good CRM tool and management).
4. Surprise.
Offer freebies and discounts. After all, who doesn't like to be pampered, right? Set aside part of your investment to captivate customers on special occasions, making them come back and even increasing the average ticket at your establishment. Once again, a good CRM tool will help a lot with this planning.
5. Offer facilities.
Whenever possible, make your customer's life easier. With Granito's Recurring Payments solution, for example, you can receive a fixed amount monthly or set a frequency on the machine itself. Simply fill in the amount, frequency and duration of the recurrence and track everything through the Management Portal. Perfect for gyms and schools, for example.
In addition to greater control and security, and customer loyalty, the solution helps reduce default, which is essential for the financial health of your business.