It's not new that a recommendation is worth much more than the opinion of experts, manufacturers or even the media. Getting your customer to recommend your product or service is one of the secrets of brands that are experiencing above-average sales growth. This is because it's no longer enough to just offer good service and a great product. You need to sell experiences, provide feelings and delight the customer.
This is what PetiteBox did to solidify itself as the largest subscription club for pregnant women and babies in Brazil.
Petitebox's business is 100% digital and its greatest strength uae whatsapp lead lies in word of mouth. Currently, 70% of sales are the result of referrals from satisfied customers. This can be explained by a number of factors, such as the anticipation created before the surprise box arrives, with products that the consumer will only discover when they open it. But, more than that, it is due to the brand's commitment to its customers and employees.
The company makes a point of living 100% of the brand's culture and mission, bringing affection to the consumers. This way, they feel like true owners of the company, developing a relationship of loyalty and affection. Employees, in turn, feel more motivated with the feedback from consumers and a virtuous circle of commitment and engagement maintains the quality of the relationship.
Speak well and talk about me. 70% of sales with referral.
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