MEI: 5 very valuable tips to win over and retain customers
Posted: Tue Jan 21, 2025 7:10 am
Making a MEI productive and growing is not an easy task, regardless of your segment, as it requires time, good management and a long-lasting relationship with customers. Amidst so many other options available on the market, creating the correct perception of value for your business in customers is no less necessary and can transform you into a reference. This means that acting strategically can make customers remember your business in times of need, even if they know your competitors. So, if you want your business to always be present in people's minds, check out these 5 extremely valuable tips that will help your business be remembered:
1 – ALWAYS do more
Providing quality service is essential, but delivering more than people expect can certainly guarantee your business a very large share of people's memory. Therefore, regardless of your company's segment, it is a good idea to think about promotions, campaigns or gifts that help build customer loyalty. Small things can make a big difference in each consumer's shopping experience. But of course, it is necessary to plan everything in advance so that your business's finances are not affected.
2 – Communication: your business needs to be seen
Before you can be remembered, your business needs to be seen. Both offline usa whatsapp lead media (billboards, signs, pamphlets, etc.) and digital media are extremely powerful tools for making your business known, and are often the first point of contact people have with it. But simply having an active profile on social media or putting up posters around town is not enough: you need to think about how your target audience thinks, to structure messages that make sense and are attractive, to the point of creating a desire for your product or service in people. Focus on assessing the needs of your potential customers, find out which of them your services can satisfy, and plan a message that, in addition to communicating the name of your business, shows that it can also help solve their problems. Therefore, INVEST in communication, whether it is simple and organic or even paid (ads), use social proof such as testimonials from people who already know your services or products, and show that what your business offers is truly effective.
3 – Feedback: Listen to what the customer has to say
There is no one better than the consumer themselves to tell you what can be improved to better serve them. And many companies – from micro to large – fail in this, as they create several strategies that in the end are not effective, since they do not meet the needs of those who should be the priority: the customer. Questionnaires and surveys are very simple ways to put this into practice and can be done both in person and online. By understanding which points can be improved, you can use this to your business's advantage, to stand out by doing what your competitors have failed to do. This will certainly give the customer the feeling that your services and products have more added value.
4 – Partnerships: joining businesses can be very useful
Gaining support amidst the constant market competition can be VERY useful for boosting your business and creating tools that can be used to your advantage. It is very common for companies – especially MEIs – to join forces in order to increase their network of contacts, make joint purchases, exchange services in the form of barter, and even refer and receive referrals from clients. Suppose you establish a partnership with an authoritative entrepreneur who works in a field that is directly related to yours, and he recommends your services to his clients. Your company gains more visibility, more clients, and more possibilities to generate more revenue. In the same way, you also recommend his services and your clients turn to him in the future. As you can see, this is a win-win action, as both businesses benefit.
5 – After-sales: key moment to build loyalty
Many entrepreneurs miss out on the chance to retain customers because they ignore the after-sales process. Surprising customers after they purchase your service or product helps your business become a reference for consumers. Following up with customers after the moment of purchase makes them feel safe and trust your solutions. Furthermore, in the future, even with so many options, your business will be remembered for the attention and support you offer. Payment time is always critical. It is the least pleasant moment of any purchase, so it deserves special attention. The process must be fast and efficient. With Granito machines, you ensure an automated, fast and efficient process. In addition, it reduces the possibility of errors, which can cause a lot of headaches later, to almost zero.
1 – ALWAYS do more
Providing quality service is essential, but delivering more than people expect can certainly guarantee your business a very large share of people's memory. Therefore, regardless of your company's segment, it is a good idea to think about promotions, campaigns or gifts that help build customer loyalty. Small things can make a big difference in each consumer's shopping experience. But of course, it is necessary to plan everything in advance so that your business's finances are not affected.
2 – Communication: your business needs to be seen
Before you can be remembered, your business needs to be seen. Both offline usa whatsapp lead media (billboards, signs, pamphlets, etc.) and digital media are extremely powerful tools for making your business known, and are often the first point of contact people have with it. But simply having an active profile on social media or putting up posters around town is not enough: you need to think about how your target audience thinks, to structure messages that make sense and are attractive, to the point of creating a desire for your product or service in people. Focus on assessing the needs of your potential customers, find out which of them your services can satisfy, and plan a message that, in addition to communicating the name of your business, shows that it can also help solve their problems. Therefore, INVEST in communication, whether it is simple and organic or even paid (ads), use social proof such as testimonials from people who already know your services or products, and show that what your business offers is truly effective.
3 – Feedback: Listen to what the customer has to say
There is no one better than the consumer themselves to tell you what can be improved to better serve them. And many companies – from micro to large – fail in this, as they create several strategies that in the end are not effective, since they do not meet the needs of those who should be the priority: the customer. Questionnaires and surveys are very simple ways to put this into practice and can be done both in person and online. By understanding which points can be improved, you can use this to your business's advantage, to stand out by doing what your competitors have failed to do. This will certainly give the customer the feeling that your services and products have more added value.
4 – Partnerships: joining businesses can be very useful
Gaining support amidst the constant market competition can be VERY useful for boosting your business and creating tools that can be used to your advantage. It is very common for companies – especially MEIs – to join forces in order to increase their network of contacts, make joint purchases, exchange services in the form of barter, and even refer and receive referrals from clients. Suppose you establish a partnership with an authoritative entrepreneur who works in a field that is directly related to yours, and he recommends your services to his clients. Your company gains more visibility, more clients, and more possibilities to generate more revenue. In the same way, you also recommend his services and your clients turn to him in the future. As you can see, this is a win-win action, as both businesses benefit.
5 – After-sales: key moment to build loyalty
Many entrepreneurs miss out on the chance to retain customers because they ignore the after-sales process. Surprising customers after they purchase your service or product helps your business become a reference for consumers. Following up with customers after the moment of purchase makes them feel safe and trust your solutions. Furthermore, in the future, even with so many options, your business will be remembered for the attention and support you offer. Payment time is always critical. It is the least pleasant moment of any purchase, so it deserves special attention. The process must be fast and efficient. With Granito machines, you ensure an automated, fast and efficient process. In addition, it reduces the possibility of errors, which can cause a lot of headaches later, to almost zero.