Define your main keywords and pillar pages
Posted: Tue Jan 21, 2025 7:21 am
Once you have set your goals and KPIs, it's time to move straight to keyword research and define your site's main keywords that you will target for your pillar pages.
But let’s quickly look at the concept of pillar pages in a little more depth before we get into keyword research.
If you’re unfamiliar with the concept, a pillar page serves as the foundation for a topic list of georgia consumer email cluster that’s built around it. You can learn more about topic clusters here or check out our guide on the 3 types of pillar pages .
img-semblog
In short, topic clusters help you focus on conquering the SERPs by topics, rather than by individual keywords. With this proven method, you can establish a narrow thematic relevance in the sections of your site.
For this reason, it makes sense to map out topic clusters early in your strategy creation, so you can build a content strategy and keyword strategy around these anchors.
In practice, topic clusters are structured as follows and at this stage you will need to identify topics for the pillar (in the center).
But let’s quickly look at the concept of pillar pages in a little more depth before we get into keyword research.
If you’re unfamiliar with the concept, a pillar page serves as the foundation for a topic list of georgia consumer email cluster that’s built around it. You can learn more about topic clusters here or check out our guide on the 3 types of pillar pages .
img-semblog
In short, topic clusters help you focus on conquering the SERPs by topics, rather than by individual keywords. With this proven method, you can establish a narrow thematic relevance in the sections of your site.
For this reason, it makes sense to map out topic clusters early in your strategy creation, so you can build a content strategy and keyword strategy around these anchors.
In practice, topic clusters are structured as follows and at this stage you will need to identify topics for the pillar (in the center).