Here you can find more information about some of the most expensive sectors

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. Once Google determines that the keywords you bid on appear in users' search queries, your ads are entered into the auction. Ads will only appear on searches with sufficient commercial intent (i.e., people are ready to buy). Like the Headspace ad above: people are ready to buy a subscription. In informational searches like "what is copywriting", however, only organic results will be displayed: img-semblog There are also several factors that affect the chances of your ad winning the auction or not, even if it is suitable for the keyword.


Here's how Google decides which ad wins the auction. How to win an advertising auction According to Google Ads guidelines , there are five main factors that are taken into consideration during an advertising auction: Maximum list of ghana consumer email bid: This is the maximum amount you are willing to pay for a click on your ad; Quality Score: This is the formula that Google Ads uses to determine the relevance of your ad, or how useful it will be to the user; Impact of Ad Extensions: The relevance of the additional information you provide in your ad (phone number, links to specific pages, etc.


) helps you win the auction; Ad Rank: This is a combination of your bid and the quality of your ad and landing page. Google requires ads to meet a minimum quality threshold to be shown higher. Ad context: Google takes context into account when calculating ad rankings. This includes the search term used, the user's location, the time of the search, the device used, and other signals. img-semblog The maximum bid refers to Google's automated bidding strategies, which you have full control over .