Frequently Asked Questions About Scent Marketing
Posted: Tue Jan 21, 2025 10:24 am
Scent marketing creates sensory stimuli inside premises to attract customers. At the same time, the created favorable atmosphere increases the likelihood of spontaneous and unplanned purchases. In modern business, scent marketing should be an integral part of the company's development strategy.
How to use scents effectively?
The human brain is designed in such a way that the processing of odor occurs primarily at the subconscious level, so it is precisely restrained aromas that are more effective. After determining the desired scent, you should think about its placement in the store. With the help of a subtle aroma, you can reduce the conflict of buyers, improve their perception of quality.
Should gender differences be band database taken into account?
When choosing fragrances, it is very important to take into account gender differences. If a women's clothing store is dominated by "ladylike" fragrances, then the fair half of humanity is highly likely to make unplanned purchases. But if the smell in the store does not match the gender, then most likely there will be no purchase.
Use synthetic fragrances or natural ones?
Modern perfumery is 95% made up of artificial components developed in special laboratories. Of course, there are also masters who create scents only from natural raw materials collected in the field and distilled. In this case, the choice of scents will be smaller, and the services will be more expensive. In addition, synthetic scents are completely harmless, while natural ones can cause allergies.
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
Lates
How to use scents effectively?
The human brain is designed in such a way that the processing of odor occurs primarily at the subconscious level, so it is precisely restrained aromas that are more effective. After determining the desired scent, you should think about its placement in the store. With the help of a subtle aroma, you can reduce the conflict of buyers, improve their perception of quality.
Should gender differences be band database taken into account?
When choosing fragrances, it is very important to take into account gender differences. If a women's clothing store is dominated by "ladylike" fragrances, then the fair half of humanity is highly likely to make unplanned purchases. But if the smell in the store does not match the gender, then most likely there will be no purchase.
Use synthetic fragrances or natural ones?
Modern perfumery is 95% made up of artificial components developed in special laboratories. Of course, there are also masters who create scents only from natural raw materials collected in the field and distilled. In this case, the choice of scents will be smaller, and the services will be more expensive. In addition, synthetic scents are completely harmless, while natural ones can cause allergies.
Author of the article
Sergey Kasyanov
Sergey Kasyanov
Co-founder of the company "Sales Generator"
Lates