Types of marketing by nature and scale of activity
Posted: Tue Jan 21, 2025 10:51 am
Mass (undifferentiated marketing).
Types of Marketing_Mass
Remember how in proper marketing, where you select the target audience, describe the benefits, characteristics, advantages of the product or service? Well, if we are looking at mass marketing, none of this matters.
You produce one product paytm database or provide one service, completely ignoring the differences between target audiences. That is, you put forward only one offer, hoping that it will attract many potential buyers and turn them into customers.
For example, you offer a service for African hair extensions, not doubting that it will find its fans. This is a kind of aggressive marketing.
Differentiated marketing.
Types of Marketing_Differentiated
Differentiated marketing of a beauty salon is a fairly common phenomenon. Beauty industry companies that are just getting started in the market want to form a multi-age audience of loyal customers.
Beauty salons differentiate their services into several categories (lifting, contour plastic surgery, skin moisturizing for women 40+, acne treatment for teenagers, etc.). That is, beauty salon marketing is structured in such a way that the company's services meet the needs of different audience segments.
Concentrated (targeted) marketing.
Types of Marketing_Concentrated
In our opinion, concentrated (targeted) marketing is optimal for companies in the sector under consideration. Concentrated marketing of a beauty salon is focused on a specific customer group, identifies and covers all needs with a product or service.
Today the market is overcrowded and the competition is very high. That is why concentrated marketing is the right solution for the development of the small business segment.
How to spread the word about your salon, says Artem Dorozhkov, a member of the community of active directors and masters of the Denis Osipov Academy
Types of modern marketing
Mobile marketing.
Types of modern marketing_mobile
Mobile marketing can be called something between offline and online marketing. In this case, the company's products and services are promoted using mobile devices. Mobile marketing of a beauty salon is SMS, MMS, applications, messengers.
Let's say a company sends out the following mailing: "Only until April 15, 20% discount on hair coloring using the shatush and ombre techniques."
Today, mobile marketing, including among beauty salons, is rapidly losing relevance, as fewer and fewer people read SMS. But there is a solution - send clients not regular SMS, but communicate via messengers (WhatsUp, Viber, Telegram).
This approach is more likely to bring the desired results. Chatbot communications are especially popular today.
Guerrilla Marketing.
The term "guerrilla marketing" (from English guerrilla marketing) was introduced in 1984 by the US advertiser Jay Levinson. Guerrilla marketing differs from regular marketing in that it includes the cheapest and, more importantly, non-standard methods of attracting customers, often incomprehensible to the average buyer, which he is unlikely to come to on his own.
Guerrilla marketing uses original business cards, creative booklets, stickers, postcards, various tricks and gimmicks that allow you to reach potential buyers before competitors.
Cross-marketing.
Types of modern marketing_cross-marketing
In cross-marketing, several companies cooperate with each other. The partners establish mutually beneficial conditions for themselves and promote products or services. Each of the companies may strive to achieve both common and individual goals.
What is this for?
- Cross-marketing of a beauty salon allows you to save money. The budget for an advertising campaign is divided between several companies in accordance with the terms specified in the contract, i.e. the costs of an individual enterprise are reduced.
- Your partner's customer base becomes available to you. Cross-marketing makes it easier to achieve the goals outlined in the marketing program - to become a more recognizable brand, increase sales by expanding the customer base, etc.
If a beauty salon is small and not part of a large chain, then developing and conducting a full-fledged advertising campaign with a solid budget can become a serious problem for it. However, businesses with a similar target audience can work together and achieve high goals.
Event marketing.
Marketing can be creative (or event). It is also called event-based, as it promotes products or services using events. A striking example of the use of event marketing is Alfa Future People (the main music and technology festival), organized by Alfa-Bank.
Recommended articles on this topic:
Types of Marketing_Mass
Remember how in proper marketing, where you select the target audience, describe the benefits, characteristics, advantages of the product or service? Well, if we are looking at mass marketing, none of this matters.
You produce one product paytm database or provide one service, completely ignoring the differences between target audiences. That is, you put forward only one offer, hoping that it will attract many potential buyers and turn them into customers.
For example, you offer a service for African hair extensions, not doubting that it will find its fans. This is a kind of aggressive marketing.
Differentiated marketing.
Types of Marketing_Differentiated
Differentiated marketing of a beauty salon is a fairly common phenomenon. Beauty industry companies that are just getting started in the market want to form a multi-age audience of loyal customers.
Beauty salons differentiate their services into several categories (lifting, contour plastic surgery, skin moisturizing for women 40+, acne treatment for teenagers, etc.). That is, beauty salon marketing is structured in such a way that the company's services meet the needs of different audience segments.
Concentrated (targeted) marketing.
Types of Marketing_Concentrated
In our opinion, concentrated (targeted) marketing is optimal for companies in the sector under consideration. Concentrated marketing of a beauty salon is focused on a specific customer group, identifies and covers all needs with a product or service.
Today the market is overcrowded and the competition is very high. That is why concentrated marketing is the right solution for the development of the small business segment.
How to spread the word about your salon, says Artem Dorozhkov, a member of the community of active directors and masters of the Denis Osipov Academy
Types of modern marketing
Mobile marketing.
Types of modern marketing_mobile
Mobile marketing can be called something between offline and online marketing. In this case, the company's products and services are promoted using mobile devices. Mobile marketing of a beauty salon is SMS, MMS, applications, messengers.
Let's say a company sends out the following mailing: "Only until April 15, 20% discount on hair coloring using the shatush and ombre techniques."
Today, mobile marketing, including among beauty salons, is rapidly losing relevance, as fewer and fewer people read SMS. But there is a solution - send clients not regular SMS, but communicate via messengers (WhatsUp, Viber, Telegram).
This approach is more likely to bring the desired results. Chatbot communications are especially popular today.
Guerrilla Marketing.
The term "guerrilla marketing" (from English guerrilla marketing) was introduced in 1984 by the US advertiser Jay Levinson. Guerrilla marketing differs from regular marketing in that it includes the cheapest and, more importantly, non-standard methods of attracting customers, often incomprehensible to the average buyer, which he is unlikely to come to on his own.
Guerrilla marketing uses original business cards, creative booklets, stickers, postcards, various tricks and gimmicks that allow you to reach potential buyers before competitors.
Cross-marketing.
Types of modern marketing_cross-marketing
In cross-marketing, several companies cooperate with each other. The partners establish mutually beneficial conditions for themselves and promote products or services. Each of the companies may strive to achieve both common and individual goals.
What is this for?
- Cross-marketing of a beauty salon allows you to save money. The budget for an advertising campaign is divided between several companies in accordance with the terms specified in the contract, i.e. the costs of an individual enterprise are reduced.
- Your partner's customer base becomes available to you. Cross-marketing makes it easier to achieve the goals outlined in the marketing program - to become a more recognizable brand, increase sales by expanding the customer base, etc.
If a beauty salon is small and not part of a large chain, then developing and conducting a full-fledged advertising campaign with a solid budget can become a serious problem for it. However, businesses with a similar target audience can work together and achieve high goals.
Event marketing.
Marketing can be creative (or event). It is also called event-based, as it promotes products or services using events. A striking example of the use of event marketing is Alfa Future People (the main music and technology festival), organized by Alfa-Bank.
Recommended articles on this topic: