The third rule is to forget about mythology. It is better to find a name for your beauty salon in another way.
Posted: Wed Jan 22, 2025 3:13 am
Are there exceptions? Yes, of course, but only if the name is a brand, like the name of Sergey Zverev or Slava Zaitsev. In this case, it is a guarantee of high quality of services. Just keep in mind that fame must come first. Don't put the cart before the horse. No one will be attracted to the Maria Ivanova studio, except perhaps a random namesake.
An elite atmosphere can be created by the name of a world star, but a reasonable balance must be maintained. "Tiffany" or "Audrey" will sound interesting, but "Schubert" or "Levitan" will be inappropriate, as well as "Marie Curie".
The third rule is to forget about mythology. It is better to find a name for your beauty salon in another way.
Lately, only the lazy do not some of the key features of band use myths to name a salon. They have long since become commonplace. Of course, we all studied ancient Greek legends at school, and that is why numerous "Aphrodites" and "Artemises" have multiplied throughout the cities. Believe me, everyone is tired of this. Even if you take the Scandinavian Freya or Valkyrie.
Name for a beauty salon
Fourth – foreign words. It is difficult to say for what reason, but many still lack respect for their native language. The admiration for everything foreign, which was ridiculed in Soviet times, unfortunately still exists today.
When searching for the name of a beauty salon, some people do not take into account that they should pay attention to replacing Russian words with foreign ones. For example, the words "nagel" and "nail" in translation from German and English also mean "nail". But replacing the old word "barber" with "barber" or "coiffure" may appeal to many.
Follow your intuition and taste, and be sure to ask your friends what they think of the name you've chosen. If you decide to use the word Nail, add something like "Nail Studio" to it.
Name for a beauty salon
There is another important rule of advertising: do not make the client puzzled. Clever words like "ongle" (a French word) will be understood by few, and it is difficult to remember. Without a clear meaning, it will be bad. Even pros in foreign languages can be internally surprised when they hear such a ridiculous name as "Elephant Light" ("Elephant Light"?!) or "Lady East" ("Lady East"). "Moonline" ("Moon Line") will sound silly. Sometimes, however, an unusual name plays into your hands - you can quickly remember it, but these are rare cases, more often it is the opposite. And if your clients say: "I'm going to get a manicure at "Horse", then this can hardly be considered a pleasant interpretation.
If the words are not in the dictionaries, it is unfortunate. You also need to pay attention to the unity of style in the name of the beauty salon or studio. In addition to the name, you will have to make a logo, and this means well-thought-out fonts, color, the way of presenting information - on business cards, signs, boards and the like.
Read also!
"Inspection of beauty salons: how, when and by whom it is possible"
Read more
Rule number five – avoid stop words. There are words that are like negative markers. They should never be used in the name of a beauty salon. They are either outdated or simply not suitable.
Firstly, these are relics of the past. The outdated names on the topic of “beauty” and “haircut”, which used to be all over all the signs, now look very dull and remind us of hairdressers of the last century.
Secondly, there is no need to hint that the salon belongs to high-budget establishments if this is not actually the case. The names "Elite", "Lux", "Extra-class" can scare off clients expecting to receive a service at a budget price.
Thirdly, the desire to attract attention to their beauty salon sometimes leads the entrepreneur into such a thicket that the name of the salon sounds not only too intricate, but also completely unreadable. A mysterious word without any special meaning will be immediately forgotten by clients, and the brand will be forgotten at the same time. So there will be no income for an establishment with a strange name.
The names "Ultraphone", "Mionne", Steliorn, Aramon are unlikely to evoke any emotions in you other than fleeting surprise. In addition, they are absolutely unremarkable.
Download a useful document on the topic:
An elite atmosphere can be created by the name of a world star, but a reasonable balance must be maintained. "Tiffany" or "Audrey" will sound interesting, but "Schubert" or "Levitan" will be inappropriate, as well as "Marie Curie".
The third rule is to forget about mythology. It is better to find a name for your beauty salon in another way.
Lately, only the lazy do not some of the key features of band use myths to name a salon. They have long since become commonplace. Of course, we all studied ancient Greek legends at school, and that is why numerous "Aphrodites" and "Artemises" have multiplied throughout the cities. Believe me, everyone is tired of this. Even if you take the Scandinavian Freya or Valkyrie.
Name for a beauty salon
Fourth – foreign words. It is difficult to say for what reason, but many still lack respect for their native language. The admiration for everything foreign, which was ridiculed in Soviet times, unfortunately still exists today.
When searching for the name of a beauty salon, some people do not take into account that they should pay attention to replacing Russian words with foreign ones. For example, the words "nagel" and "nail" in translation from German and English also mean "nail". But replacing the old word "barber" with "barber" or "coiffure" may appeal to many.
Follow your intuition and taste, and be sure to ask your friends what they think of the name you've chosen. If you decide to use the word Nail, add something like "Nail Studio" to it.
Name for a beauty salon
There is another important rule of advertising: do not make the client puzzled. Clever words like "ongle" (a French word) will be understood by few, and it is difficult to remember. Without a clear meaning, it will be bad. Even pros in foreign languages can be internally surprised when they hear such a ridiculous name as "Elephant Light" ("Elephant Light"?!) or "Lady East" ("Lady East"). "Moonline" ("Moon Line") will sound silly. Sometimes, however, an unusual name plays into your hands - you can quickly remember it, but these are rare cases, more often it is the opposite. And if your clients say: "I'm going to get a manicure at "Horse", then this can hardly be considered a pleasant interpretation.
If the words are not in the dictionaries, it is unfortunate. You also need to pay attention to the unity of style in the name of the beauty salon or studio. In addition to the name, you will have to make a logo, and this means well-thought-out fonts, color, the way of presenting information - on business cards, signs, boards and the like.
Read also!
"Inspection of beauty salons: how, when and by whom it is possible"
Read more
Rule number five – avoid stop words. There are words that are like negative markers. They should never be used in the name of a beauty salon. They are either outdated or simply not suitable.
Firstly, these are relics of the past. The outdated names on the topic of “beauty” and “haircut”, which used to be all over all the signs, now look very dull and remind us of hairdressers of the last century.
Secondly, there is no need to hint that the salon belongs to high-budget establishments if this is not actually the case. The names "Elite", "Lux", "Extra-class" can scare off clients expecting to receive a service at a budget price.
Thirdly, the desire to attract attention to their beauty salon sometimes leads the entrepreneur into such a thicket that the name of the salon sounds not only too intricate, but also completely unreadable. A mysterious word without any special meaning will be immediately forgotten by clients, and the brand will be forgotten at the same time. So there will be no income for an establishment with a strange name.
The names "Ultraphone", "Mionne", Steliorn, Aramon are unlikely to evoke any emotions in you other than fleeting surprise. In addition, they are absolutely unremarkable.
Download a useful document on the topic: