If you’re not consistently optimizing
Posted: Wed Jan 22, 2025 3:31 am
The keyword was probably too general and therefore underperformed and hurt her account so she wisely paused it. Match type is either too broad or too restrictive. If the traffic is high but the CTR conversion rate etc. of the broad keyword is very low then pause it and add a keyword with a stricter match type. In Christy's account I noticed that the keyword "ski clothing" in broad match had a very low CTR so in this case I suggested pausing that keyword and adding it to phrase match to increase relevancy.
If the keyword is on exact or phrase but not getting much traffic Sri-lanka phone number library try adding it as modified broad match or broad match to open up bigger traffic. Optimize your ads and create new ad text your ad text then there’s something wrong with you! Good ad text is a key step in attracting searchers to your site. If your ads are unobtrusive and irrelevant to your keywords searchers won't click on them resulting in less traffic to your website.
You should regularly test and tweak your ad copy to improve performance. Do you have a spring sale or offer special discounts or events add this to your ad text! If you decide to offer additional discounts on clearance items during the summer this should be clearly stated in the ad text. of ads have a history of great performance with high impressions and high click-through rates. Here are some tips you can take from your ad copy She does a great job of being relevant. For example, in the rental clothing ad group she is capturing potential customers who visit her website homepage. She does this by using the following keywords: "snow clothing rentals" "rental ski clothing" "rental ski clothing" etc.
If the keyword is on exact or phrase but not getting much traffic Sri-lanka phone number library try adding it as modified broad match or broad match to open up bigger traffic. Optimize your ads and create new ad text your ad text then there’s something wrong with you! Good ad text is a key step in attracting searchers to your site. If your ads are unobtrusive and irrelevant to your keywords searchers won't click on them resulting in less traffic to your website.
You should regularly test and tweak your ad copy to improve performance. Do you have a spring sale or offer special discounts or events add this to your ad text! If you decide to offer additional discounts on clearance items during the summer this should be clearly stated in the ad text. of ads have a history of great performance with high impressions and high click-through rates. Here are some tips you can take from your ad copy She does a great job of being relevant. For example, in the rental clothing ad group she is capturing potential customers who visit her website homepage. She does this by using the following keywords: "snow clothing rentals" "rental ski clothing" "rental ski clothing" etc.