6 big misconceptions about SEO optimization
Posted: Wed Jan 22, 2025 3:32 am
What do the following statements have in common?
All sharks die if they stop swimming.
Cats only purr when they are happy and content.
Alcohol will warm you up.
These are all misconceptions that have already been debunked, but which many still believe in. SEO – search engine optimization – is an area where there are plenty of such claims circulating.
There is a lot of superficial or even completely false information about SEO that discourages many companies from trying to optimize their websites for search engines. We are here to dispel the most investor database misconceptions about SEO optimization and help you better understand the potential of this form of digital marketing.
What myths about SEO optimization need to be dispelled as soon as possible?
1. "It's enough to do SEO once."
If you view search engine optimization as a one-time activity, you're wrong from the start. Unlike time-based marketing methods such as Google Ads campaigns , SEO involves continuous efforts and is done with the aim of achieving long-term results that need to be maintained.
First of all, web search engines are constantly monitoring user needs and frequently introduce various updates and new ranking factors. So, even after you see results from one SEO investment, it is guaranteed that there will be new trends and changes that you need to keep up with if you want to keep up (and improve even more).
Take learning a foreign language for example. Only by working consistently can you achieve good results and progress. If you take a long break from learning, not only will you not progress, but you may even forget a good part of what you have previously learned.
The situation is similar with SEO optimization, because there is always an opportunity for improvement and something new to learn. If you leave SEO aside, you will be overtaken by competitors who are consistently working on optimizing their websites and your online presence will slowly but surely fail.
All sharks die if they stop swimming.
Cats only purr when they are happy and content.
Alcohol will warm you up.
These are all misconceptions that have already been debunked, but which many still believe in. SEO – search engine optimization – is an area where there are plenty of such claims circulating.
There is a lot of superficial or even completely false information about SEO that discourages many companies from trying to optimize their websites for search engines. We are here to dispel the most investor database misconceptions about SEO optimization and help you better understand the potential of this form of digital marketing.
What myths about SEO optimization need to be dispelled as soon as possible?
1. "It's enough to do SEO once."
If you view search engine optimization as a one-time activity, you're wrong from the start. Unlike time-based marketing methods such as Google Ads campaigns , SEO involves continuous efforts and is done with the aim of achieving long-term results that need to be maintained.
First of all, web search engines are constantly monitoring user needs and frequently introduce various updates and new ranking factors. So, even after you see results from one SEO investment, it is guaranteed that there will be new trends and changes that you need to keep up with if you want to keep up (and improve even more).
Take learning a foreign language for example. Only by working consistently can you achieve good results and progress. If you take a long break from learning, not only will you not progress, but you may even forget a good part of what you have previously learned.
The situation is similar with SEO optimization, because there is always an opportunity for improvement and something new to learn. If you leave SEO aside, you will be overtaken by competitors who are consistently working on optimizing their websites and your online presence will slowly but surely fail.