Who can develop a corporate identity for a beauty salon?
Posted: Wed Jan 22, 2025 3:46 am
The corporate style should not have cliches and stamps. This is very important. Thus, you should be careful when choosing names in French, and when developing the design, be careful when using beige, pink and purple colors.
In order to maintain competitive qualities at a decent level, it is necessary to constantly create and introduce new services. Here it is logical to think: is it worth developing a separate set of visual identifiers for different areas of activity? If we are talking about a logo, font family and color palette, then these elements should remain unchanged for any media. Printing materials can be released in a variety of design options, with all sorts of content - to attract different segments of the target audience.
For quite a long time, it was fusion database believed that visiting beauty salons was an exclusively female prerogative. However, now salons for men are becoming an increasingly popular type of business, and the target audience has long recognized them. When creating a visual image for a men's salon, consider some features.
To achieve success, first of all, clear positioning is important. The list of services, design solution, promotion should differ depending on the company's audience. For example, young people who like to change their image will be interested in such services as, for example, piercing, creative haircuts, depilation. Respectable businessmen, as a rule, require rejuvenation procedures, barber services, etc. Of course, the format of the salon directly affects the tools and forms of its promotion.
The second important point. Advertising methods that are effective for female audiences may be useless for men. In other words, when developing a corporate identity, it should be taken into account that representatives of the female and male sex perceive the advertising message differently: its color scheme, image, text content.
Recommended articles on this topic:
Increasing Beauty Salon Sales: Tips and Methods
Beauty Salon Marketing from A to Z
Attracting clients to a beauty salon: 19 methods and ways
Beauty studios for men and women usually differ in symbolism and color scheme. The only exceptions are creative salons aimed at a young audience, consisting of both girls and guys. When creating their visual image, you can use bright colors and dynamics.
Traditionally, different design solutions and techniques are used when decorating beauty studios. Comfort is a must for any person, but women and men understand it differently. Men tend to evaluate the decor as a whole, while women pay special attention to details.
Women make decisions spontaneously, and therefore can react more quickly to advertising on TV, in the media, or a brochure handed to them on the street. Men prefer to receive information from authoritative sources, such as their acquaintances and friends. Therefore, it is important to ensure that the men's salon creates a "club" atmosphere, which clients would then tell their friends about.
Who can develop a corporate identity for a beauty salon?
There are two ways to create a corporate style for a beauty salon.
Freelance or full-time employees
This task can be entrusted to both freelancers and full-time specialists of the beauty studio. This requires a team of three people:
designer-photographer;
marketing analyst;
programmer.
Company Market Analysis
Source: shutterstock.com
First, a working group is created, then it is divided into mini-groups. This way, the development of the salon's corporate style is accelerated, and the process itself is carried out more efficiently.
If you decide to work with freelancers, keep in mind that they may not be the most responsible specialists. Often they just take an advance payment and disappear or give a completely different result than you need.
In order to maintain competitive qualities at a decent level, it is necessary to constantly create and introduce new services. Here it is logical to think: is it worth developing a separate set of visual identifiers for different areas of activity? If we are talking about a logo, font family and color palette, then these elements should remain unchanged for any media. Printing materials can be released in a variety of design options, with all sorts of content - to attract different segments of the target audience.
For quite a long time, it was fusion database believed that visiting beauty salons was an exclusively female prerogative. However, now salons for men are becoming an increasingly popular type of business, and the target audience has long recognized them. When creating a visual image for a men's salon, consider some features.
To achieve success, first of all, clear positioning is important. The list of services, design solution, promotion should differ depending on the company's audience. For example, young people who like to change their image will be interested in such services as, for example, piercing, creative haircuts, depilation. Respectable businessmen, as a rule, require rejuvenation procedures, barber services, etc. Of course, the format of the salon directly affects the tools and forms of its promotion.
The second important point. Advertising methods that are effective for female audiences may be useless for men. In other words, when developing a corporate identity, it should be taken into account that representatives of the female and male sex perceive the advertising message differently: its color scheme, image, text content.
Recommended articles on this topic:
Increasing Beauty Salon Sales: Tips and Methods
Beauty Salon Marketing from A to Z
Attracting clients to a beauty salon: 19 methods and ways
Beauty studios for men and women usually differ in symbolism and color scheme. The only exceptions are creative salons aimed at a young audience, consisting of both girls and guys. When creating their visual image, you can use bright colors and dynamics.
Traditionally, different design solutions and techniques are used when decorating beauty studios. Comfort is a must for any person, but women and men understand it differently. Men tend to evaluate the decor as a whole, while women pay special attention to details.
Women make decisions spontaneously, and therefore can react more quickly to advertising on TV, in the media, or a brochure handed to them on the street. Men prefer to receive information from authoritative sources, such as their acquaintances and friends. Therefore, it is important to ensure that the men's salon creates a "club" atmosphere, which clients would then tell their friends about.
Who can develop a corporate identity for a beauty salon?
There are two ways to create a corporate style for a beauty salon.
Freelance or full-time employees
This task can be entrusted to both freelancers and full-time specialists of the beauty studio. This requires a team of three people:
designer-photographer;
marketing analyst;
programmer.
Company Market Analysis
Source: shutterstock.com
First, a working group is created, then it is divided into mini-groups. This way, the development of the salon's corporate style is accelerated, and the process itself is carried out more efficiently.
If you decide to work with freelancers, keep in mind that they may not be the most responsible specialists. Often they just take an advance payment and disappear or give a completely different result than you need.