Introducing new Google and Yahoo sending requirements
Posted: Wed Jan 22, 2025 3:46 am
Google and Yahoo will implement new sending requirements to combat spam, affecting everyone who sends emails.
Here's what you need to know and how to consistently meet the email providers' requirements to stay safe from spam with lemlist and lemwarm.
Starting in 2024, Google and Yahoo will pr directors email list ask bulk email senders to confirm their emails, provide simple ways to unsubscribe and keep their emails below a specified spam threshold.
Bulk senders are those who send more than 5,000 emails in 1 day to the Google/Yahoo network.
This 5,000-email limit will include every email sent out from addresses that belong to your domain: newsletters, marketing, transactional emails, and emails sent via lemlist, too.
How do these new requirements affect you?
Focus on “quality over quantity”
Since the beginning of lemlist, we have been against sending mass emails or using generic copy-pasted templates to audiences that might not fit your Ideal Customer Profile.
That's why we have innovated how people do prospecting by helping them personalize their outreach at scale through custom images, variables, landing pages, and videos.
And recently, we decided to use a waterfall enrichment algorithm, combining 40+ email providers on the market, to find and verify emails directly in lemlist rather than providing free emails with low quality.
Here's what you need to know and how to consistently meet the email providers' requirements to stay safe from spam with lemlist and lemwarm.
Starting in 2024, Google and Yahoo will pr directors email list ask bulk email senders to confirm their emails, provide simple ways to unsubscribe and keep their emails below a specified spam threshold.
Bulk senders are those who send more than 5,000 emails in 1 day to the Google/Yahoo network.
This 5,000-email limit will include every email sent out from addresses that belong to your domain: newsletters, marketing, transactional emails, and emails sent via lemlist, too.
How do these new requirements affect you?
Focus on “quality over quantity”
Since the beginning of lemlist, we have been against sending mass emails or using generic copy-pasted templates to audiences that might not fit your Ideal Customer Profile.
That's why we have innovated how people do prospecting by helping them personalize their outreach at scale through custom images, variables, landing pages, and videos.
And recently, we decided to use a waterfall enrichment algorithm, combining 40+ email providers on the market, to find and verify emails directly in lemlist rather than providing free emails with low quality.