What is Email Nurturing?
Posted: Wed Jan 22, 2025 5:29 am
Organize the problems the persona wants to solve
Next, organize the problems that the persona wants to solve. When organizing the problems, it is important to understand the following two points:
When do you have a problem?
What action will you take to solve the problem?
Specifically, we recommend creating a customer journey map to organize the customer's process and issues. A customer journey map is a list of the "customer process leading up to a purchase" such as awareness, information gathering, and consideration of a product or service.
Once you have thought of the customer's challenges, write australia telegram data them down under each phase of the customer journey map. For example, in the information gathering phase, the following challenges may be considered:
There's so much information, I don't know what to look for
There is so much information that it's hard to know what's correct
To create content that is easy for customers to understand, try to imagine the questions, challenges, and concerns they might have.
[Step 3] Create content that helps solve the problem
Once you have organized your personas and issues, it's time to create content. Start creating content that matches the issues you want to solve and the channels your personas will research (SNS, advertising, Google, etc.).
Next, organize the problems that the persona wants to solve. When organizing the problems, it is important to understand the following two points:
When do you have a problem?
What action will you take to solve the problem?
Specifically, we recommend creating a customer journey map to organize the customer's process and issues. A customer journey map is a list of the "customer process leading up to a purchase" such as awareness, information gathering, and consideration of a product or service.
Once you have thought of the customer's challenges, write australia telegram data them down under each phase of the customer journey map. For example, in the information gathering phase, the following challenges may be considered:
There's so much information, I don't know what to look for
There is so much information that it's hard to know what's correct
To create content that is easy for customers to understand, try to imagine the questions, challenges, and concerns they might have.
[Step 3] Create content that helps solve the problem
Once you have organized your personas and issues, it's time to create content. Start creating content that matches the issues you want to solve and the channels your personas will research (SNS, advertising, Google, etc.).