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How to calculate "LTV (Lifetime Value)" and what it's used for

Posted: Wed Jan 22, 2025 5:59 am
by shaownhasan
Please refer to this as well. Also check out this article What is BtoB lead nurturing? Explaining the methods, procedures, and key points for success Phase 4 Lead Qualification Lead qualification is the process of narrowing down the leads you have nurtured through lead nurturing to those most likely to make a purchase. Lead qualification generally involves awarding points to potential customers in the form of "viewing a product introduction page: 1 point" or "requesting information: 3 points," and then extracting potential customers who reach a certain level and connecting them to sales negotiations.


If you can extract high-quality potential customers through france telegram data lead qualification, you can expect to increase your conversion rate. [Major methods of lead qualification] Methodology overview Segment Design Segmenting potential customers by attributes (industry/business type, position of person in charge, business issues, etc.) Scenario Design Consider the optimal content and timing to provide it according to the phase of your prospective customers Scoring Design Scoring potential customers based on their attributes and behavior to quantify their likelihood of purchasing The following article provides a detailed explanation of B2B marketing techniques, including lead qualification.


Please read it for reference. Also check out this article 25 BtoB marketing methods! A thorough explanation from strategy planning to lead selection Important things for business negotiations, orders, and repeat customers In B2B marketing, once you have gone through each phase and identified high-quality potential customers, you can then move on to sales negotiations. If the negotiations are successful and you receive an order, you can then work to turn them into repeat customers. The sales department is mainly responsible for business negotiations.