New Marketing Trends in 2024: 7 Growth Components for Your Business
Posted: Wed Jan 22, 2025 6:01 am
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Date updated: 08.06.2024
Why is this important? To get ahead of your competitors, it is important to build the best marketing strategy. And for it to work, you need to take into account the realities of the modern world and current marketing trends.
What sets the tone in 2024? This moj database is working with the customer base, high service, content marketing development and, of course, artificial intelligence. We tell you about the most relevant trends in marketing for 2024.
The article explains:
7 Marketing Trends in 2024
Working with the database
Customer service
Social media
AI in Marketing
Trend in research
Top 5 Content Marketing Trends for 2024
Video content continues to conquer the world
5 Tips for Marketers to Keep Up with the Times
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
7 Marketing Trends in 2024
According to the Hubspot.com report, marketing in 2024 will retain the main trends of 2023. Video format of messages, active cooperation with influencers, development of content marketing, active work with the brand and other areas - all these areas will remain relevant.
Marketing Trends in 2023
Source: Hubspot.com
However, there are seven key areas that will set the tone for all marketing. Implementing these tools when developing a marketing strategy will allow you to count on higher business performance.
Working with the database
The main and fundamental trend is interaction with the client
Working with a client base is an important area of work for any company. Attracting a new client costs a business 5-10 times more than retaining a current client. Often, advertising channels are so overheated that the cost of a lead exceeds the profitability of a future transaction. And only when a client is ready to buy constantly, can we talk about profit and payback of the costs of attracting.
Client base
Source: shutterstock.com
Main tasks:
make customers loyal;
increase repeat sales;
increase the average bill.
The main mistake that causes clients to get lost is that they are forgotten immediately after the transaction . At best, an advertising mailing is sent from time to time to those who have at least once come into contact with the brand or to completely new or random clients. Such "one-day promotions" do not bring any effect.
Save article:
Date updated: 08.06.2024
Why is this important? To get ahead of your competitors, it is important to build the best marketing strategy. And for it to work, you need to take into account the realities of the modern world and current marketing trends.
What sets the tone in 2024? This moj database is working with the customer base, high service, content marketing development and, of course, artificial intelligence. We tell you about the most relevant trends in marketing for 2024.
The article explains:
7 Marketing Trends in 2024
Working with the database
Customer service
Social media
AI in Marketing
Trend in research
Top 5 Content Marketing Trends for 2024
Video content continues to conquer the world
5 Tips for Marketers to Keep Up with the Times
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
7 Marketing Trends in 2024
According to the Hubspot.com report, marketing in 2024 will retain the main trends of 2023. Video format of messages, active cooperation with influencers, development of content marketing, active work with the brand and other areas - all these areas will remain relevant.
Marketing Trends in 2023
Source: Hubspot.com
However, there are seven key areas that will set the tone for all marketing. Implementing these tools when developing a marketing strategy will allow you to count on higher business performance.
Working with the database
The main and fundamental trend is interaction with the client
Working with a client base is an important area of work for any company. Attracting a new client costs a business 5-10 times more than retaining a current client. Often, advertising channels are so overheated that the cost of a lead exceeds the profitability of a future transaction. And only when a client is ready to buy constantly, can we talk about profit and payback of the costs of attracting.
Client base
Source: shutterstock.com
Main tasks:
make customers loyal;
increase repeat sales;
increase the average bill.
The main mistake that causes clients to get lost is that they are forgotten immediately after the transaction . At best, an advertising mailing is sent from time to time to those who have at least once come into contact with the brand or to completely new or random clients. Such "one-day promotions" do not bring any effect.