What are lead generation ads? Introducing the advantages and disadvantages
Posted: Wed Jan 22, 2025 6:08 am
Many companies have entered the web advertising service market, and the world-famous SNS (social networking service) Facebook also offers a service that displays web ads on websites for the purpose of acquiring leads. In this article, I will explain the "Lead Acquisition Ads"
offered by Facebook . If you want to find users advantages of using our skype database who are interested in your products or services on Facebook, or if you want to acquire leads using your own content, please take a look.
table of contents
What are lead ads?
Lead generation features
What can you do with lead ads?
The pros and cons of lead generation ads
summary
What are lead ads?
Lead generation means acquiring information about potential customers who are likely to use your company's products or services. Contact information such as name, email address, and phone number is collected through measures such as membership registration and quotation requests. In addition
, Facebook lead generation ads are displayed in the following places.
Facebook News Feed
Facebook Stories
Instant Articles
In-Stream Video
Marketplace
Instagram Feed
Instagram Stories
Facebook's "Lead Generation Ads" are used to acquire these leads , and allow users to sign up for email newsletters or request information with just two taps .
This is a relatively new method, and is expected to improve CVR as it reduces the effort required for users to enter personal information.
However, if you don't understand the role of lead generation in the first place, you won't be able to use your advertising effectively.
Lead generation features
You can start generating leads without a landing page
With Facebook lead generation ads, all input is completed in a form on Facebook that is displayed when you click on the ad, so you can start generating leads immediately even if you don't have a landing page (LP).
Reduce the hassle of filling out forms
By using "standardized questions," forms are displayed with the information set in the user's Facebook or Instagram profile pre-filled, reducing the hassle users feel when filling out forms.
The items that can use auto-fill for "Standard Questions" are as follows:
Email
telephone number
address
municipalities
prefectures
state
country
post code
full name
given name
Last name
date of birth(※)
sex
Married/Unmarried
Relationship Status
Military experience
post
Work phone number
Work email address
Company Name
Even though it is called auto-fill, it just fills in the information, it does not acquire information without the user's permission. Information other than the date of birth can be edited.
Also, please note that if you are asked about your date of birth, it will not be displayed on Instagram advertising.
What can you do with lead ads?
Lead generation ads allow you to find leads from users who are interested in your products and services.
Use Instant Forms to set up your own custom questions
Download white papers and brochures
Participation in company events and programs
You can also prompt users to:
Other
Identify potential customers for your products and services
Collect newsletter subscriber information
Understand the needs, interests, and behavior of potential customers
Lead ads can also be useful for this.
offered by Facebook . If you want to find users advantages of using our skype database who are interested in your products or services on Facebook, or if you want to acquire leads using your own content, please take a look.
table of contents
What are lead ads?
Lead generation features
What can you do with lead ads?
The pros and cons of lead generation ads
summary
What are lead ads?
Lead generation means acquiring information about potential customers who are likely to use your company's products or services. Contact information such as name, email address, and phone number is collected through measures such as membership registration and quotation requests. In addition
, Facebook lead generation ads are displayed in the following places.
Facebook News Feed
Facebook Stories
Instant Articles
In-Stream Video
Marketplace
Instagram Feed
Instagram Stories
Facebook's "Lead Generation Ads" are used to acquire these leads , and allow users to sign up for email newsletters or request information with just two taps .
This is a relatively new method, and is expected to improve CVR as it reduces the effort required for users to enter personal information.
However, if you don't understand the role of lead generation in the first place, you won't be able to use your advertising effectively.
Lead generation features
You can start generating leads without a landing page
With Facebook lead generation ads, all input is completed in a form on Facebook that is displayed when you click on the ad, so you can start generating leads immediately even if you don't have a landing page (LP).
Reduce the hassle of filling out forms
By using "standardized questions," forms are displayed with the information set in the user's Facebook or Instagram profile pre-filled, reducing the hassle users feel when filling out forms.
The items that can use auto-fill for "Standard Questions" are as follows:
telephone number
address
municipalities
prefectures
state
country
post code
full name
given name
Last name
date of birth(※)
sex
Married/Unmarried
Relationship Status
Military experience
post
Work phone number
Work email address
Company Name
Even though it is called auto-fill, it just fills in the information, it does not acquire information without the user's permission. Information other than the date of birth can be edited.
Also, please note that if you are asked about your date of birth, it will not be displayed on Instagram advertising.
What can you do with lead ads?
Lead generation ads allow you to find leads from users who are interested in your products and services.
Use Instant Forms to set up your own custom questions
Download white papers and brochures
Participation in company events and programs
You can also prompt users to:
Other
Identify potential customers for your products and services
Collect newsletter subscriber information
Understand the needs, interests, and behavior of potential customers
Lead ads can also be useful for this.