Trends for 2022: betting on a data-driven business culture
Posted: Wed Jan 22, 2025 6:14 am
Next year, companies will be looking to make smart decisions. Find out why they need a data-driven business culture
The biggest obstacles to successful digital transformation often have nothing to do with technological issues, but rather with a change in mindset. In this sense, leading companies are those that manage to harmoniously integrate data-driven culture with organizational culture.
They are, in fact, two sides of the same coin: new technologies and automation only become decisive when all members of an organization participate in the transformation. Why is this synergy so important for making better decisions?
A company-wide approach
As remote work becomes the norm, company leaders must prepare for a 2022 with multiple challenges. Among them is finding new ways to ensure that their employees have the fundamental knowledge they stockholder database to move with ease between new technologies and more agile processes.
A key decision is therefore to develop a data-driven culture. This is how organisation leaders ensure that digital transformation drives business value. It is about empowering all teams by allowing employees to adapt appropriately to new technologies.
Only 24% of companies claim to have “created a data-driven organization.”
Source: NewVantage Partners
A truly effective data-driven culture is one in which all members of an organization have access to data and its analysis, as well as the knowledge to use that information to manage the business.
Instead of operating in the shadows, the vast amount of information being generated must act as an asset with a comprehensive impact. Thus, democratising access to data becomes a sort of evolution of IT democratisation, giving employees greater freedom. And so, almost without realising it, everyone in the organisation is making intelligent decisions based on data. The latter is called invisible analytics and is one of the trends expected to be seen in 2022.
The 3 steps towards a strong data culture
Looking ahead to 2022, there are three aspects that are critical to building a data-driven organizational culture:
1. Develop the right mindset and characteristics
For the organizational mindset shift to be long-lasting, a common language, definitions, and measures need to be aligned across the entire internal structure. This will encourage business units to interact more and learn from each other. Sales teams can engage in back-and-forth with IT to enhance data analysis on customer engagement , for example.
The biggest obstacles to successful digital transformation often have nothing to do with technological issues, but rather with a change in mindset. In this sense, leading companies are those that manage to harmoniously integrate data-driven culture with organizational culture.
They are, in fact, two sides of the same coin: new technologies and automation only become decisive when all members of an organization participate in the transformation. Why is this synergy so important for making better decisions?
A company-wide approach
As remote work becomes the norm, company leaders must prepare for a 2022 with multiple challenges. Among them is finding new ways to ensure that their employees have the fundamental knowledge they stockholder database to move with ease between new technologies and more agile processes.
A key decision is therefore to develop a data-driven culture. This is how organisation leaders ensure that digital transformation drives business value. It is about empowering all teams by allowing employees to adapt appropriately to new technologies.
Only 24% of companies claim to have “created a data-driven organization.”
Source: NewVantage Partners
A truly effective data-driven culture is one in which all members of an organization have access to data and its analysis, as well as the knowledge to use that information to manage the business.
Instead of operating in the shadows, the vast amount of information being generated must act as an asset with a comprehensive impact. Thus, democratising access to data becomes a sort of evolution of IT democratisation, giving employees greater freedom. And so, almost without realising it, everyone in the organisation is making intelligent decisions based on data. The latter is called invisible analytics and is one of the trends expected to be seen in 2022.
The 3 steps towards a strong data culture
Looking ahead to 2022, there are three aspects that are critical to building a data-driven organizational culture:
1. Develop the right mindset and characteristics
For the organizational mindset shift to be long-lasting, a common language, definitions, and measures need to be aligned across the entire internal structure. This will encourage business units to interact more and learn from each other. Sales teams can engage in back-and-forth with IT to enhance data analysis on customer engagement , for example.