Introduce customer feedback
Posted: Wed Jan 22, 2025 6:18 am
In business management, customers are important because they support sales. Customers can be broadly divided into new and existing customers, and acquiring new customers is said to be more difficult than retaining existing customers. Many people in charge of customer acquisition are probably concerned about the particularly difficult issue of "acquiring new customers." This time, we will introduce the four steps required to acquire new customers and how to reduce costs, as well as CPA, CAC, and LTV, which are useful for measuring cost-effectiveness.
table of contents The importance of acquiring hong kong telegram data new customers 4 steps to acquiring new customers Key words to know when acquiring new customers (CPA, LTV, CAC) Purpose of calculating CAC CAC Guideline Cost of acquiring existing customers vs. new customers When acquiring new customers, it is important to determine CAC and LTV The importance of acquiring new customers In business management, based on the "2:8 rule (Palette's Law)" which states that "80% of the results of things are brought about by 20% of factors," there is a concept that "80% of sales are caused by 20% of repeat customers.
" Therefore, there is a tendency to focus on strategies for repeat customers, but developing new customers is also important. New customer acquisition costs Reason 1: To achieve sustainable sales growth Although you can expect stable sales from existing customers, you cannot expect sales or business expansion/growth from them alone. Also, since newly established companies do not have repeat customers, it is essential that they develop new customers. Reason 2: Risk reduction There is a possibility that the contract will be terminated due to a change in the customer's policy or the emergence of a competitor.
table of contents The importance of acquiring hong kong telegram data new customers 4 steps to acquiring new customers Key words to know when acquiring new customers (CPA, LTV, CAC) Purpose of calculating CAC CAC Guideline Cost of acquiring existing customers vs. new customers When acquiring new customers, it is important to determine CAC and LTV The importance of acquiring new customers In business management, based on the "2:8 rule (Palette's Law)" which states that "80% of the results of things are brought about by 20% of factors," there is a concept that "80% of sales are caused by 20% of repeat customers.
" Therefore, there is a tendency to focus on strategies for repeat customers, but developing new customers is also important. New customer acquisition costs Reason 1: To achieve sustainable sales growth Although you can expect stable sales from existing customers, you cannot expect sales or business expansion/growth from them alone. Also, since newly established companies do not have repeat customers, it is essential that they develop new customers. Reason 2: Risk reduction There is a possibility that the contract will be terminated due to a change in the customer's policy or the emergence of a competitor.