How to implement a Demand Generation strategy?
Posted: Wed Jan 22, 2025 6:46 am
Getting people excited about the solutions your business enables or offers is no easy task, especially if your business model is B2B, but there are certain ways to implement a Demand Generation strategy to achieve success.
The first step is to clearly specify the objectives. This requires thailand whatsapp number database identifying and implementing initiatives for business growth that are measurable, so when formulating these objectives you should take into account the following:
Arrange your campaign objectives with your marketing strategy
Demand generation is not about a bunch of random actions, but rather about activities that are based on data from a strategy.
Therefore, if you want effective campaigns, you need to align your goals with your business and marketing objectives.
To do this, take each stage of the funnel that the campaign should influence, so that you can place each of these campaigns in one of the three stages of the funnel : at the top of the funnel (TOFU), the middle of the funnel (MOFU), or the bottom (BOFU).
The first step is to clearly specify the objectives. This requires thailand whatsapp number database identifying and implementing initiatives for business growth that are measurable, so when formulating these objectives you should take into account the following:
Arrange your campaign objectives with your marketing strategy
Demand generation is not about a bunch of random actions, but rather about activities that are based on data from a strategy.
Therefore, if you want effective campaigns, you need to align your goals with your business and marketing objectives.
To do this, take each stage of the funnel that the campaign should influence, so that you can place each of these campaigns in one of the three stages of the funnel : at the top of the funnel (TOFU), the middle of the funnel (MOFU), or the bottom (BOFU).