4 U'S: Usefulness – Urgency – Uniqueness – Specificity
Posted: Wed Jan 22, 2025 7:06 am
Suitable for social networks, newsletters, advertising.
Message template:
Usefulness: describe the benefit of the product (service).
Urgency: Emphasize that the product is in short supply or has a limited time frame for purchase.
Uniqueness: describe how the company or its product is better than other offers on the market, list specific advantages.
Specifics: point out the some of the key features of band special qualities of the product/service, provide more information about it.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
ODS: Offer – Deadline – Action
Suitable for promotional materials, advertising texts.
The template here is:
Suggestion: present a very tempting USP, entice with promotions and discounts.
Deadline: Make it clear that there is a limited supply of this item and that the time frame for purchasing is limited.
Action: provide a link to the website, offer a consultation, an application form, a reservation.
Example:
We give away a set of New Year's miniatures when buying cosmetics from 1,000 rubles. (Offer)
Hurry - the promotion will last until the end of the month! (Deadline)
Place an order in the online store using the link! (Action)
Message template:
Usefulness: describe the benefit of the product (service).
Urgency: Emphasize that the product is in short supply or has a limited time frame for purchase.
Uniqueness: describe how the company or its product is better than other offers on the market, list specific advantages.
Specifics: point out the some of the key features of band special qualities of the product/service, provide more information about it.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153345
ODS: Offer – Deadline – Action
Suitable for promotional materials, advertising texts.
The template here is:
Suggestion: present a very tempting USP, entice with promotions and discounts.
Deadline: Make it clear that there is a limited supply of this item and that the time frame for purchasing is limited.
Action: provide a link to the website, offer a consultation, an application form, a reservation.
Example:
We give away a set of New Year's miniatures when buying cosmetics from 1,000 rubles. (Offer)
Hurry - the promotion will last until the end of the month! (Deadline)
Place an order in the online store using the link! (Action)