Content marketing is important for inbound marketing
Posted: Wed Jan 22, 2025 7:20 am
"Outbound marketing" refers to a corporate-led marketing style that focuses on mass advertising, such as traditional television, magazines, newspapers, and radio ads. In contrast, "inbound marketing" is a marketing style that focuses on consumer interests.
The reason why inbound marketing has started to attract attention is that the environment surrounding consumers has changed due to the spread of the Internet. As anyone can easily access the Internet, people have come to rely on the Internet for much of their purchasing behavior.
Specifically, after becoming aware of a product malaysia telegram data or service, customers will look for specific information on the company's own website or owned media, and check the actual user experience on social media and review sites to compare and consider the product or service.
Many people have probably experienced this process of comparing products. What is noteworthy is that most of the pre-purchase process is carried out online. Especially on e-commerce sites, the entire process, right up to the point of purchase, is often completed online.
In other words, the focus needs to be on how to help users find information that meets their needs. It is highly unlikely that people will see information that is "salesy" and in which companies unilaterally send out product information. Inbound marketing is gaining attention as a way to effectively respond to users' active purchasing behavior and utilize touch points.
The reason why inbound marketing has started to attract attention is that the environment surrounding consumers has changed due to the spread of the Internet. As anyone can easily access the Internet, people have come to rely on the Internet for much of their purchasing behavior.
Specifically, after becoming aware of a product malaysia telegram data or service, customers will look for specific information on the company's own website or owned media, and check the actual user experience on social media and review sites to compare and consider the product or service.
Many people have probably experienced this process of comparing products. What is noteworthy is that most of the pre-purchase process is carried out online. Especially on e-commerce sites, the entire process, right up to the point of purchase, is often completed online.
In other words, the focus needs to be on how to help users find information that meets their needs. It is highly unlikely that people will see information that is "salesy" and in which companies unilaterally send out product information. Inbound marketing is gaining attention as a way to effectively respond to users' active purchasing behavior and utilize touch points.