SEO Copywriting Requirements
Posted: Wed Jan 22, 2025 8:11 am
So, what are SEO texts in copywriting? How, apart from the presence of key phrases, do they differ from any other texts:
Uniqueness. It can be checked with special programs. Of course, you should strive for 100% uniqueness, but a 5-10% spread is allowed. The Etxt portal has its own service that automatically checks the results of a copywriter's work for originality. But you can also use it separately by going to the appropriate section.
Not overspammed. Keyword employment database content in the text should not exceed 3-5% of its total volume. Otherwise, search engines will think that you are trying to artificially pull the site into the search results by stuffing the article with queries to the brim, and this is fraught with sanctions.
Even concentration of keywords in the text. Articles in SEO copywriting are written for people, not for robots, so they should remain natural and readable. Give up the idea of cramming all the key phrases into one paragraph. Experienced authors, before writing an article, sketch out its approximate structure, taking into account the required entries. By the way, in addition to the text itself, key phrases can be included in subheadings H2-H4, as well as the main title H1.
Content and a minimum of "water". If an article has a lot of throwaway phrases and truisms, it is boring to read. After all, a person visiting a site wants to get a specific answer to their question, and if they do not find it in a few seconds, they will probably leave such a resource. Write concisely, clearly and on-topic, do not scatter. Avoid filler words, cliches and bureaucratic jargon. Remember that in SEO copywriting, the active voice is preferable to the passive voice.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Nausea of text
Also, do not forget about such a characteristic as text nausea. This is the accepted name for the repetition of words in the material. High nausea means that one word or a combination with it occurs in the text too often. It harms promotion.
The following types of nausea are distinguished:
Classic: the square root of the number of repetitions of one word. So, if a lexeme is used in a text ten times, then its classic nausea is three. The permissible limit is seven.
Academic: the ratio of the number of repetitions of a word to the total volume of lexemes in the text, expressed as a percentage. Limit – 3–5%.
Don't be alarmed by the high nausea rates after running the text through Advego. Come up with synonyms or just get rid of repetitions.
Keywords
SEO copywriting involves close work with keywords. They are usually selected and provided by the optimizer. It is necessary to add these words and phrases to the article so that the site reaches the top of search engines. Semantics is needed for this purpose.
Keywords
When compiling a technical task (TT) for a copywriter, do not forget to attach a list of key phrases and technical requirements for the text formatting (the presence of the H1 title, lists, subheadings, the number of keyword occurrences, wishes for the structure). You can specify the maximum number of repetitions of words from current queries, the priority of each of them, and options for their use. In turn, the author is advised to clarify these points if they are not in the TT: this will affect not only the result, but also the effectiveness of cooperation with the customer, communication with him.
Uniqueness. It can be checked with special programs. Of course, you should strive for 100% uniqueness, but a 5-10% spread is allowed. The Etxt portal has its own service that automatically checks the results of a copywriter's work for originality. But you can also use it separately by going to the appropriate section.
Not overspammed. Keyword employment database content in the text should not exceed 3-5% of its total volume. Otherwise, search engines will think that you are trying to artificially pull the site into the search results by stuffing the article with queries to the brim, and this is fraught with sanctions.
Even concentration of keywords in the text. Articles in SEO copywriting are written for people, not for robots, so they should remain natural and readable. Give up the idea of cramming all the key phrases into one paragraph. Experienced authors, before writing an article, sketch out its approximate structure, taking into account the required entries. By the way, in addition to the text itself, key phrases can be included in subheadings H2-H4, as well as the main title H1.
Content and a minimum of "water". If an article has a lot of throwaway phrases and truisms, it is boring to read. After all, a person visiting a site wants to get a specific answer to their question, and if they do not find it in a few seconds, they will probably leave such a resource. Write concisely, clearly and on-topic, do not scatter. Avoid filler words, cliches and bureaucratic jargon. Remember that in SEO copywriting, the active voice is preferable to the passive voice.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Nausea of text
Also, do not forget about such a characteristic as text nausea. This is the accepted name for the repetition of words in the material. High nausea means that one word or a combination with it occurs in the text too often. It harms promotion.
The following types of nausea are distinguished:
Classic: the square root of the number of repetitions of one word. So, if a lexeme is used in a text ten times, then its classic nausea is three. The permissible limit is seven.
Academic: the ratio of the number of repetitions of a word to the total volume of lexemes in the text, expressed as a percentage. Limit – 3–5%.
Don't be alarmed by the high nausea rates after running the text through Advego. Come up with synonyms or just get rid of repetitions.
Keywords
SEO copywriting involves close work with keywords. They are usually selected and provided by the optimizer. It is necessary to add these words and phrases to the article so that the site reaches the top of search engines. Semantics is needed for this purpose.
Keywords
When compiling a technical task (TT) for a copywriter, do not forget to attach a list of key phrases and technical requirements for the text formatting (the presence of the H1 title, lists, subheadings, the number of keyword occurrences, wishes for the structure). You can specify the maximum number of repetitions of words from current queries, the priority of each of them, and options for their use. In turn, the author is advised to clarify these points if they are not in the TT: this will affect not only the result, but also the effectiveness of cooperation with the customer, communication with him.