Groups or Broadcast Lists? Discover the best option for selling on WhatsApp
Posted: Wed Jan 22, 2025 8:14 am
Understand the difference between groups and broadcast lists and find out which is the best option for selling on WhatsApp. Also see 5 tips for a successful strategy.
Selling via WhatsApp is already a reality for many businesses, whether digital or physical.
But to be successful, it is essential to know how to use the resources that the platform offers for your business.
At this point, many entrepreneurs are asking themselves the same question:
To sell on WhatsApp, is it better to use lawyer database or Broadcast Lists?
You will see the answer later, but I can already tell you that, when it comes to WhatsApp, these are 2 of the most used resources for sales.
What is the difference between WhatsApp Groups and Broadcast Lists?
The big difference between WhatsApp Groups and Broadcast Lists is in the message delivery dynamics.
When you create a group , you will have several people together in a single environment within WhatsApp – just like on Facebook.
Therefore, when sending a message within the group, everyone present in it will receive the message (and may even comment, if the group is open).
In a WhatsApp broadcast list , you can send a single message to different contacts at the same time – just like in email marketing.
In this case, you can choose who will receive your message and personalize it based on the different interests and tastes of your audience.
So to help you make the right decision for your business, we have prepared the following advantages and disadvantages of selling on WhatsApp using these 2 powerful features.
WhatsApp Groups
In the eyes of some, WhatsApp Groups may seem simpler and more practical, but that is not quite the case.
This is because, when you create a group, you open up a space for everyone to interact with your brand.
And this group interaction can be beneficial or harmful to your brand.
Advantages
When you announce an offer in the group, and your customers see that there are others buying, showing interest and praising your product or service, bingo!
You can trigger the famous herd effect, increasing your sales through the social proof trigger.
Disadvantages
Now since you can't control which comments will be positive and which will be negative, things can get out of hand.
Customers may start complaining within the group, changing the opinion of those who were about to buy from you.
Or in the worst case scenario, competitors could enter the group in disguise to take your customers' phone numbers and start offering products that are the same as yours.
Broadcast list
In addition to communication at scale, broadcast lists have another characteristic in common: the speed at which messages are delivered.
However, when we talk about delivering more exclusive communication, aiming to increase loyalty, broadcast lists come out on top.
Advantages
Broadcast lists allow you to segment your contact list by likes, gender, age, interest in your product, or stage in your sales funnel.
This way, you will be able to send the right message to the right person, increasing the assertiveness of your communication.
Additionally, when sending the message, you can still capture individual feedback from each customer, answering all questions and suggestions in a private chat.
Disadvantages
One disadvantage of a broadcast list is that your customer will only receive your messages if they also have your number added to their contacts.
Selling via WhatsApp is already a reality for many businesses, whether digital or physical.
But to be successful, it is essential to know how to use the resources that the platform offers for your business.
At this point, many entrepreneurs are asking themselves the same question:
To sell on WhatsApp, is it better to use lawyer database or Broadcast Lists?
You will see the answer later, but I can already tell you that, when it comes to WhatsApp, these are 2 of the most used resources for sales.
What is the difference between WhatsApp Groups and Broadcast Lists?
The big difference between WhatsApp Groups and Broadcast Lists is in the message delivery dynamics.
When you create a group , you will have several people together in a single environment within WhatsApp – just like on Facebook.
Therefore, when sending a message within the group, everyone present in it will receive the message (and may even comment, if the group is open).
In a WhatsApp broadcast list , you can send a single message to different contacts at the same time – just like in email marketing.
In this case, you can choose who will receive your message and personalize it based on the different interests and tastes of your audience.
So to help you make the right decision for your business, we have prepared the following advantages and disadvantages of selling on WhatsApp using these 2 powerful features.
WhatsApp Groups
In the eyes of some, WhatsApp Groups may seem simpler and more practical, but that is not quite the case.
This is because, when you create a group, you open up a space for everyone to interact with your brand.
And this group interaction can be beneficial or harmful to your brand.
Advantages
When you announce an offer in the group, and your customers see that there are others buying, showing interest and praising your product or service, bingo!
You can trigger the famous herd effect, increasing your sales through the social proof trigger.
Disadvantages
Now since you can't control which comments will be positive and which will be negative, things can get out of hand.
Customers may start complaining within the group, changing the opinion of those who were about to buy from you.
Or in the worst case scenario, competitors could enter the group in disguise to take your customers' phone numbers and start offering products that are the same as yours.
Broadcast list
In addition to communication at scale, broadcast lists have another characteristic in common: the speed at which messages are delivered.
However, when we talk about delivering more exclusive communication, aiming to increase loyalty, broadcast lists come out on top.
Advantages
Broadcast lists allow you to segment your contact list by likes, gender, age, interest in your product, or stage in your sales funnel.
This way, you will be able to send the right message to the right person, increasing the assertiveness of your communication.
Additionally, when sending the message, you can still capture individual feedback from each customer, answering all questions and suggestions in a private chat.
Disadvantages
One disadvantage of a broadcast list is that your customer will only receive your messages if they also have your number added to their contacts.