9. Instagram ad reach is growing
Posted: Wed Jan 22, 2025 8:32 am
Along with the increase in users, Instagram is offering an increase in ad reach. The Instagram statistics report from Kepios shows a 12.2% year-over-year increase in ad reach. This makes the platform an ideal choice for brands that want to advertise on Instagram.
10. In-feed ads make up most of the platform’s ad revenue
Oberlo reports that Instagram ad revenue reached $50.58 billion uk b2b leads in 2023. Out of this, in-feed ads were a major contributor. Meanwhile, ads on Instagram Stories made up 26.7% of the platform’s ad revenue. In 2024, it’s anticipated that Instagram ad revenue will reach $59.6 billion.
Bar chart showing Instagram ad revenue from 2020 through anticipated 2024.
11. Feed ads have a higher click-through rate (CTR) than Stories ads
A likely explanation for the preference of in-feed ads is the higher click-through rate (CTR)
Brafton reports that the CTR for feed ads on Instagram ranges between 0.22% and 0.88%. Meanwhile, Stories ads have a CTR between 0.33% and 0.54%.
These numbers suggest that in-feed ads have a higher potential to drive clicks than Stories ads. However, consider experimenting with different ad placements to see which one works best with your audience.
12. The average cost-per-click (CPC) of Instagram ads is $0.00 – $0.25
Ad costs on Instagram are comparable to other leading platforms like Facebook.
10. In-feed ads make up most of the platform’s ad revenue
Oberlo reports that Instagram ad revenue reached $50.58 billion uk b2b leads in 2023. Out of this, in-feed ads were a major contributor. Meanwhile, ads on Instagram Stories made up 26.7% of the platform’s ad revenue. In 2024, it’s anticipated that Instagram ad revenue will reach $59.6 billion.
Bar chart showing Instagram ad revenue from 2020 through anticipated 2024.
11. Feed ads have a higher click-through rate (CTR) than Stories ads
A likely explanation for the preference of in-feed ads is the higher click-through rate (CTR)
Brafton reports that the CTR for feed ads on Instagram ranges between 0.22% and 0.88%. Meanwhile, Stories ads have a CTR between 0.33% and 0.54%.
These numbers suggest that in-feed ads have a higher potential to drive clicks than Stories ads. However, consider experimenting with different ad placements to see which one works best with your audience.
12. The average cost-per-click (CPC) of Instagram ads is $0.00 – $0.25
Ad costs on Instagram are comparable to other leading platforms like Facebook.