Notes on email marketing: improve results and avoid minefields
Posted: Wed Jan 22, 2025 9:09 am
In today's digital age, email marketing is still an effective marketing tool. However, in order to maximize the effectiveness of email marketing , you need to pay attention to some key issues and avoid falling into some common misunderstandings. This article will detail eight issues that you need to pay attention to when conducting email marketing .
1. Stay away from illegal email sources: crawling or purchasing emails online is not advisable
Email addresses scraped or purchased from the Internet are not only illegal, but also of poor quality. These addresses may be expired, inaccurate, or belong to users who do not want to receive marketing emails. Using such email addresses for email marketing will not only result in low email delivery rates, but may also cause user disgust and even face legal risks.
For example, some companies have been punished by spain telegram number database relevant departments for using purchased email addresses for marketing after being complained by users. In addition, these email addresses may be marked as spam sources by email service providers, thus affecting the company's overall email sending reputation.
2. Clean up invalid addresses in a timely manner: Do not send messages repeatedly to hard-returned mailboxes
A hard bounce is when an email fails to reach the recipient's mailbox, usually because the recipient's email address does not exist, the mailbox is full, or there are other technical issues. If you continue to send emails to an address that has been hard bounced, you will not only waste time and resources, but also reduce the email's delivery rate and credibility.
To avoid this situation, companies should regularly clean up their mailing lists and delete addresses that have been hard-returned. At the same time, email verification tools can be used to verify the validity of email addresses to ensure that only valid addresses are sent.
1. Stay away from illegal email sources: crawling or purchasing emails online is not advisable
Email addresses scraped or purchased from the Internet are not only illegal, but also of poor quality. These addresses may be expired, inaccurate, or belong to users who do not want to receive marketing emails. Using such email addresses for email marketing will not only result in low email delivery rates, but may also cause user disgust and even face legal risks.
For example, some companies have been punished by spain telegram number database relevant departments for using purchased email addresses for marketing after being complained by users. In addition, these email addresses may be marked as spam sources by email service providers, thus affecting the company's overall email sending reputation.
2. Clean up invalid addresses in a timely manner: Do not send messages repeatedly to hard-returned mailboxes
A hard bounce is when an email fails to reach the recipient's mailbox, usually because the recipient's email address does not exist, the mailbox is full, or there are other technical issues. If you continue to send emails to an address that has been hard bounced, you will not only waste time and resources, but also reduce the email's delivery rate and credibility.
To avoid this situation, companies should regularly clean up their mailing lists and delete addresses that have been hard-returned. At the same time, email verification tools can be used to verify the validity of email addresses to ensure that only valid addresses are sent.