The benefits of social media data
Posted: Wed Jan 22, 2025 9:45 am
A post from X user @nate_bukaty that says, “Back above ground @fly2ohare. Glad to be safe and glad for WiFi so I can watch this awesome WBB game!”. The Boingo Wireless social team responded with “Happy to connect you on your journey. Enjoy! #WhereEverYouGoBoingo”
Social media engagement benchmarks across social networks
One size fits all social media strategies have long been a thing of the past. Between ongoing network fragmentation and the rise of new content formats, teams must now create bespoke strategies that account bulgaria b2b leads for the nuances of the intended platform.
Every social media network has its trends and communication norms, which can impact how consumers interact with brands in those spaces. Segmenting your social media benchmark data by network is a powerful way to ensure your expectations are consistent with user preferences.
A data visualization depicting the average number of engagements received across social networks in the year 2023. The values are as follows: Facebook with 22 engagements, Instagram with 21 engagements, and X (formerly known as Twitter) with 13 engagements.
According to the 2024 Content Benchmarks Report, users began shifting their activity toward Meta platforms in 2023. Engagements received on Facebook and Instagram have remained steady year-over-year, while engagements on X (formerly known as Twitter) have taken a slight dip.
Benchmarks can turn last year’s data into this year’s advantage. Now that you have new insights at your fingertips, here are three ways you can use social media engagement benchmarks to level up your strategy:
Industry benchmarks serve as inspiration
Every industry has its own unique approach to social media. If you want to revamp your social media marketing strategy, looking beyond your competitors can be the first step to your next game-changing campaign.
Social media engagement benchmarks across social networks
One size fits all social media strategies have long been a thing of the past. Between ongoing network fragmentation and the rise of new content formats, teams must now create bespoke strategies that account bulgaria b2b leads for the nuances of the intended platform.
Every social media network has its trends and communication norms, which can impact how consumers interact with brands in those spaces. Segmenting your social media benchmark data by network is a powerful way to ensure your expectations are consistent with user preferences.
A data visualization depicting the average number of engagements received across social networks in the year 2023. The values are as follows: Facebook with 22 engagements, Instagram with 21 engagements, and X (formerly known as Twitter) with 13 engagements.
According to the 2024 Content Benchmarks Report, users began shifting their activity toward Meta platforms in 2023. Engagements received on Facebook and Instagram have remained steady year-over-year, while engagements on X (formerly known as Twitter) have taken a slight dip.
Benchmarks can turn last year’s data into this year’s advantage. Now that you have new insights at your fingertips, here are three ways you can use social media engagement benchmarks to level up your strategy:
Industry benchmarks serve as inspiration
Every industry has its own unique approach to social media. If you want to revamp your social media marketing strategy, looking beyond your competitors can be the first step to your next game-changing campaign.