Collecting all segmentation criteria into a single list
Posted: Wed Jan 22, 2025 9:46 am
This stage of work consists of three steps. In the first, simply write down all the criteria that come to mind. They will be useful for dividing the list into micro-niches (by business size, geography, market type, number of personnel, level of technology development, attitude to the product).
In the second step, unnecessary criteria are eliminated from the list, based on one’s own practical experience.
The third step is to identify micro-niches and bahrain mobile phone numbers database describe each segment.
How to calculate breakeven point
Source: shutterstock.com
Here is an example of customer segmentation in B2B:
Business scale (large, medium, small).
Geographic coverage (country, region, city).
Attitude towards the product (whether there is trust in it or not).
Before you begin segmentation, you need to thoroughly research the corporate market. Be sure to read current publications from leading analysts from research firms who write on the topic. You will probably also need to conduct in-depth interviews and focus groups with executives in the market you are interested in (and those decision makers in the industry).
Creating a clientele description
Sort all customers into three categories: your regular customers (loyal), irregular or difficult customers, and non-customers at all – those who will not buy your product under any circumstances.
Segmentation criteria Loyal Inconstant They will never buy anything
Business scale
Large +
Small + +
Average +
Geography of business
City + + +
Region + +
Country +
Description of consumers using competitors' services
In addition to the criteria by which you classified your clients, there is another one for strangers: the price at which they purchase goods from the manufacturer (it may be higher, lower, or the same as yours).
Segmentation criteria Price is lower Equal price The price is higher
Business scale
Large +
Small + + +
Average + + +
Geography of business
City + + +
Region +
Country +
Data analysis
First, we select three key criteria that distinguish customer groups from each other. As a rule, corporate consumers differ in pricing policy, the degree of importance of the product to them, the purpose of the purchase, the necessity of this product for the needs of the company's business. In general, these criteria should provide answers to three questions about customers: why they buy, why they switch, why they refuse the product.
All these parameters are also presented in the form of a table.
Segmentation criteria The second criterion
Option 1 Option 2 Option 3
The first criterion Option 1 Description of segment 1 Description of segment 4 Description of segment 7
Option 2 Description of segment 2 Description of segment 5 Description of segment 8
Option 3 Description of segment 3 Description of segment 6 Description of segment 9
In the second step, unnecessary criteria are eliminated from the list, based on one’s own practical experience.
The third step is to identify micro-niches and bahrain mobile phone numbers database describe each segment.
How to calculate breakeven point
Source: shutterstock.com
Here is an example of customer segmentation in B2B:
Business scale (large, medium, small).
Geographic coverage (country, region, city).
Attitude towards the product (whether there is trust in it or not).
Before you begin segmentation, you need to thoroughly research the corporate market. Be sure to read current publications from leading analysts from research firms who write on the topic. You will probably also need to conduct in-depth interviews and focus groups with executives in the market you are interested in (and those decision makers in the industry).
Creating a clientele description
Sort all customers into three categories: your regular customers (loyal), irregular or difficult customers, and non-customers at all – those who will not buy your product under any circumstances.
Segmentation criteria Loyal Inconstant They will never buy anything
Business scale
Large +
Small + +
Average +
Geography of business
City + + +
Region + +
Country +
Description of consumers using competitors' services
In addition to the criteria by which you classified your clients, there is another one for strangers: the price at which they purchase goods from the manufacturer (it may be higher, lower, or the same as yours).
Segmentation criteria Price is lower Equal price The price is higher
Business scale
Large +
Small + + +
Average + + +
Geography of business
City + + +
Region +
Country +
Data analysis
First, we select three key criteria that distinguish customer groups from each other. As a rule, corporate consumers differ in pricing policy, the degree of importance of the product to them, the purpose of the purchase, the necessity of this product for the needs of the company's business. In general, these criteria should provide answers to three questions about customers: why they buy, why they switch, why they refuse the product.
All these parameters are also presented in the form of a table.
Segmentation criteria The second criterion
Option 1 Option 2 Option 3
The first criterion Option 1 Description of segment 1 Description of segment 4 Description of segment 7
Option 2 Description of segment 2 Description of segment 5 Description of segment 8
Option 3 Description of segment 3 Description of segment 6 Description of segment 9