7 areas of digital marketing on the rise
Posted: Wed Jan 22, 2025 9:59 am
Working in any of the areas of digital marketing has never seemed as promising as it does today. And this is mainly due to the increase in people converting to the digital world, caused mainly by the pandemic.
Proof of this are the numbers: the Panorama de Negócios Digitais Brasil survey showed that 54% of digital entrepreneurs started their businesses during the pandemic.
And given such a large demand around the digital market , the need for professionals to work in the area also arose.
In the article below, we list 7 areas of digital marketing to work in and one more bonus. Keep reading and check it out!
The growing need for digital marketing
According to McKinsey Consulting , companies are responding to self employed database marketing trends by diversifying their spending across paid and owned media.
In contrast, customers are now spending more time and resources on owned media channels such as websites, mobile apps, and customer service channels.
There is also a notable increase in customer conversion rates, with digital channels generating the highest ROIs.
As a result, digital marketing has never been more important. However, digital marketing strategy is different from what it was in years past. It’s driven by data and analytics, and focused on personalization rather than a one-size-fits-all approach.
As such, digital marketing is now a growth driver for many businesses across a variety of industries. It also has the ability to drive increased revenue by capturing more online traffic and engaging with consumers more effectively.
And with such an intense focus on digital marketing, it is clear that there is also an increasing need for professionals in the area . They are the ones responsible for keeping the “wheel turning” and allowing digital strategies to take effect.
In this sense, the list of areas on the rise to work in 2022 is quite clear to us at Nova Escola do Marketing , and we share it below.
1 – Digital Marketing
First of all, there is digital marketing itself, which requires professionals such as analysts and managers. In some places, especially in startups, they call them Growth Hackers, but it is a term that has not caught on very well.
But to understand, this professional is the digital marketing analyst, in a generalist and experienced way in the area, who is familiar with the 360º of marketing.
This is a professional who coordinates all the other areas listed below, and who is currently among the greatest demands on the market.
Proof of this are the numbers: the Panorama de Negócios Digitais Brasil survey showed that 54% of digital entrepreneurs started their businesses during the pandemic.
And given such a large demand around the digital market , the need for professionals to work in the area also arose.
In the article below, we list 7 areas of digital marketing to work in and one more bonus. Keep reading and check it out!
The growing need for digital marketing
According to McKinsey Consulting , companies are responding to self employed database marketing trends by diversifying their spending across paid and owned media.
In contrast, customers are now spending more time and resources on owned media channels such as websites, mobile apps, and customer service channels.
There is also a notable increase in customer conversion rates, with digital channels generating the highest ROIs.
As a result, digital marketing has never been more important. However, digital marketing strategy is different from what it was in years past. It’s driven by data and analytics, and focused on personalization rather than a one-size-fits-all approach.
As such, digital marketing is now a growth driver for many businesses across a variety of industries. It also has the ability to drive increased revenue by capturing more online traffic and engaging with consumers more effectively.
And with such an intense focus on digital marketing, it is clear that there is also an increasing need for professionals in the area . They are the ones responsible for keeping the “wheel turning” and allowing digital strategies to take effect.
In this sense, the list of areas on the rise to work in 2022 is quite clear to us at Nova Escola do Marketing , and we share it below.
1 – Digital Marketing
First of all, there is digital marketing itself, which requires professionals such as analysts and managers. In some places, especially in startups, they call them Growth Hackers, but it is a term that has not caught on very well.
But to understand, this professional is the digital marketing analyst, in a generalist and experienced way in the area, who is familiar with the 360º of marketing.
This is a professional who coordinates all the other areas listed below, and who is currently among the greatest demands on the market.