Especially when there are so many brands
Posted: Wed Jan 22, 2025 10:04 am
Key Principles of Logo Durability
Not only does simplicity help with recognition, competing for our attention, but it also stays relevant in the fast-changing fashion trends.
The task of a logo is to be remembered by the user after the most cursory glance at the sign, and this is impossible with an overly detailed design. The trademark must be clear in concept, have a single "story", and in most cases must be simple. This is due to the fact that the logo must look good on various digital and physical media of all possible sizes.
When your client's competitors tend to favor a certain typographic style or similar colors and symbols, you need to do something that will differentiate the client from other similar brands. This will help the company stand out, rather than blend in with the rest.
A logo doesn't have to literally hint at what the company does. It's a plus if you make it abstract because that's one of the conditions for longevity. Symbols don't say what a company does, instead they represent thailand email list who the company is. Meaning in the eyes of users is added in the future when associations are formed between what the brand does and the shape/color of its logo.
How to Create Logos That Last
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Note to the designer
It is important to understand that when a person looks at something, he first perceives colors and shapes. And if this is enough to attract his attention, the user will dive into the content further. Thus, regardless of the company, a minor but important element of brand display is logos.
A graphic designer must be able to translate the essence of a business into form and color that is likely to last, because appearance plays a critical role in forming connections in our minds.
When the right logo is paired with a great product and remains consistent over time, it can eventually become an invaluable asset for any company. The Nike swoosh, McDonald's golden arches, and Mercedes' three-pointed star are just a few of the more notable examples.
But how do you create a logo that will have the best chance of achieving the same status? The answer is obvious. Stick to the universal recommendations we have highlighted in the article to help improve the quality of the designs you create.
Want to gain programming skills? Sign up for courses from DevEducation.
Not only does simplicity help with recognition, competing for our attention, but it also stays relevant in the fast-changing fashion trends.
The task of a logo is to be remembered by the user after the most cursory glance at the sign, and this is impossible with an overly detailed design. The trademark must be clear in concept, have a single "story", and in most cases must be simple. This is due to the fact that the logo must look good on various digital and physical media of all possible sizes.
When your client's competitors tend to favor a certain typographic style or similar colors and symbols, you need to do something that will differentiate the client from other similar brands. This will help the company stand out, rather than blend in with the rest.
A logo doesn't have to literally hint at what the company does. It's a plus if you make it abstract because that's one of the conditions for longevity. Symbols don't say what a company does, instead they represent thailand email list who the company is. Meaning in the eyes of users is added in the future when associations are formed between what the brand does and the shape/color of its logo.
How to Create Logos That Last
87% of our graduates are already working in IT
Leave a request and we will help you choose a new profession
Leave a request
Note to the designer
It is important to understand that when a person looks at something, he first perceives colors and shapes. And if this is enough to attract his attention, the user will dive into the content further. Thus, regardless of the company, a minor but important element of brand display is logos.
A graphic designer must be able to translate the essence of a business into form and color that is likely to last, because appearance plays a critical role in forming connections in our minds.
When the right logo is paired with a great product and remains consistent over time, it can eventually become an invaluable asset for any company. The Nike swoosh, McDonald's golden arches, and Mercedes' three-pointed star are just a few of the more notable examples.
But how do you create a logo that will have the best chance of achieving the same status? The answer is obvious. Stick to the universal recommendations we have highlighted in the article to help improve the quality of the designs you create.
Want to gain programming skills? Sign up for courses from DevEducation.