How to Form a Base for Passive Sales
Posted: Wed Jan 22, 2025 10:14 am
Word of mouth
Word of mouth
The most effective channel for attracting customers. Buyers are happy with their purchase and share information with their friends. The better you do your job, the more people will contact you.
Pros:
high efficiency. Clients share their impressions a complete list of unit mobile phone numbers database with friends and relatives, and such advice gives the best result;
low cost. Sometimes it is obtained absolutely free of charge.
Cons:
time is a very dangerous disadvantage. Many excellent companies with quality products have ceased to exist due to the lack of this resource. A good product requires corresponding costs, so not everyone can wait several years for word of mouth to work;
a high-quality product and focus on the individual consumer are necessary. If a satisfied customer shares his impressions with two people, then a dissatisfied one tells about it to ten. In a situation where every fifth customer is annoyed, the channel is simply useless.
The first thing you should do when creating a passive sales base is to create a sales schedule for each individual distribution channel. To achieve flexibility, we recommend forecasting for a period of no more than one month.
Thanks to this, it will be possible to react in a timely manner to changes in the actual result and take the necessary measures to adjust advertising tools.
To achieve the desired level of flexibility, always include a certain percentage of safety stock in your budget.
The second step in forming a passive sales base is the selection of employees. Specialists cannot significantly influence the results of the business, but it is they who will determine the impression consumers will have about interacting with the organization. This will determine the brand's position for the client.
The third step is to determine the advertising channels. Give preference to channels with mass coverage (outdoor advertising, radio, TV) or with a high degree of personalization (online advertising: contextual, targeting).
Another effective tool is viral advertising (the kind that is spread by buyers themselves).
Once you have completed the above steps, proceed directly to sales. Remember to check your forecasts against actual figures.
It is very important that the manager (of the company or the advertising department) is able to properly organize the process of passive sales.
Many companies choose the wrong tactic: first they manufacture (purchase) the products they want, and then force employees to sell them.
Buyers' needs
Word of mouth
The most effective channel for attracting customers. Buyers are happy with their purchase and share information with their friends. The better you do your job, the more people will contact you.
Pros:
high efficiency. Clients share their impressions a complete list of unit mobile phone numbers database with friends and relatives, and such advice gives the best result;
low cost. Sometimes it is obtained absolutely free of charge.
Cons:
time is a very dangerous disadvantage. Many excellent companies with quality products have ceased to exist due to the lack of this resource. A good product requires corresponding costs, so not everyone can wait several years for word of mouth to work;
a high-quality product and focus on the individual consumer are necessary. If a satisfied customer shares his impressions with two people, then a dissatisfied one tells about it to ten. In a situation where every fifth customer is annoyed, the channel is simply useless.
The first thing you should do when creating a passive sales base is to create a sales schedule for each individual distribution channel. To achieve flexibility, we recommend forecasting for a period of no more than one month.
Thanks to this, it will be possible to react in a timely manner to changes in the actual result and take the necessary measures to adjust advertising tools.
To achieve the desired level of flexibility, always include a certain percentage of safety stock in your budget.
The second step in forming a passive sales base is the selection of employees. Specialists cannot significantly influence the results of the business, but it is they who will determine the impression consumers will have about interacting with the organization. This will determine the brand's position for the client.
The third step is to determine the advertising channels. Give preference to channels with mass coverage (outdoor advertising, radio, TV) or with a high degree of personalization (online advertising: contextual, targeting).
Another effective tool is viral advertising (the kind that is spread by buyers themselves).
Once you have completed the above steps, proceed directly to sales. Remember to check your forecasts against actual figures.
It is very important that the manager (of the company or the advertising department) is able to properly organize the process of passive sales.
Many companies choose the wrong tactic: first they manufacture (purchase) the products they want, and then force employees to sell them.
Buyers' needs