Establish a revenue model
Posted: Wed Jan 22, 2025 10:15 am
Internet celebrity brands can convert personal expertise into commercial income , such as providing consulting services, self-made presentations, business templates or online united kingdom consumer mobile number list courses, etc., and through a complete revenue model, the commercial value of Internet celebrity brands can be established.
For example, Three Minutes | Marketing in School Lynn Lin focuses on social content in the marketing field and creates a professional brand image for marketing. At the same time, online courses transform personal IP brands into concrete benefits, successfully combining content creation and commercial monetization.
Three minutes | Learning marketing by Lynn Lin turns personal IP marketing expertise into business gains
Three Minutes | Learning Marketing by Lynn Lin Converts Personal IP Marketing Profession into Commercial Income
Source: Three Minutes | Learning Marketing by Lynn Lin
Extended reading: From internet celebrity search to performance tracking, all in one stop! One-stop marketing platform helps you create efficient influencer marketing
3 major commercial values of internet celebrity brands
1. Brand co-branding and endorsement
Through in-depth cooperation with commercial brands and product co-branding or endorsement, Internet celebrity brands can enhance the influence of their personal IP and expand their audience.
2. Subscription and paid services
Internet celebrity brands provide e-newsletters, subscription-based content or online courses for loyal fan groups, which can increase fan stickiness and create a stable source of income.
3. Sales of peripheral products
After accumulating niche fan groups, Internet celebrity brands can develop peripheral products based on their personal styles and create commercial value for Internet celebrity IP. On the other hand, allowing fans to own peripheral products of the Internet celebrity brand can also enhance the intimacy of the Internet celebrity brand.
Extended reading: Analysis of KOL’s approach to successful co-branding: How can brands cooperate with KOL to create a win-win cooperation model?
For example, Three Minutes | Marketing in School Lynn Lin focuses on social content in the marketing field and creates a professional brand image for marketing. At the same time, online courses transform personal IP brands into concrete benefits, successfully combining content creation and commercial monetization.
Three minutes | Learning marketing by Lynn Lin turns personal IP marketing expertise into business gains
Three Minutes | Learning Marketing by Lynn Lin Converts Personal IP Marketing Profession into Commercial Income
Source: Three Minutes | Learning Marketing by Lynn Lin
Extended reading: From internet celebrity search to performance tracking, all in one stop! One-stop marketing platform helps you create efficient influencer marketing
3 major commercial values of internet celebrity brands
1. Brand co-branding and endorsement
Through in-depth cooperation with commercial brands and product co-branding or endorsement, Internet celebrity brands can enhance the influence of their personal IP and expand their audience.
2. Subscription and paid services
Internet celebrity brands provide e-newsletters, subscription-based content or online courses for loyal fan groups, which can increase fan stickiness and create a stable source of income.
3. Sales of peripheral products
After accumulating niche fan groups, Internet celebrity brands can develop peripheral products based on their personal styles and create commercial value for Internet celebrity IP. On the other hand, allowing fans to own peripheral products of the Internet celebrity brand can also enhance the intimacy of the Internet celebrity brand.
Extended reading: Analysis of KOL’s approach to successful co-branding: How can brands cooperate with KOL to create a win-win cooperation model?