The secret weapon of micro-business
Posted: Wed Jan 22, 2025 10:48 am
How to increase brand awareness through nano-influencers
The secret weapon of micro-business: how to increase brand belgium consumer mobile number list awareness through nano-influencers
Table of contents
What is micro business
1. The origin of micro-business
2. Sales model of micro-business
3. Three major characteristics of micro-business
What are the publicity channels for micro-business?
1. Instagram — limited-time dynamic exposure to build social volume
2. Facebook community – establish in-depth interaction and enhance brand loyalty
3. Line community—real-time interaction in chat rooms to deepen customer management
How can nano-influencers gain brand awareness?
1. High interactivity
2. Real use experience
3. User-generated content (UGC)
4. Personalized Marketing
5. Proliferation of social platforms
How to choose the right nano influencer?
1. Target audience fit
2. Consistency between nano-influencers and brands
3. Fan participation and interaction rate
Make good use of KOL Radar social data analysis to accurately target nano-influencers
With the rise of digital marketing, consumers are becoming more and more accustomed to online consumption, and the micro-business industry has grown rapidly in recent years. [ KOL Radar 2024 Taiwan Internet Celebrities and Community Trends Insight Report ] pointed out that compared to large KOLs, nano Internet celebrities (number of fans between 1,000 and 10,000) have shown more significant marketing benefits in terms of interaction rate, becoming Key factors for micro-business brand promotion. This article will introduce the three major characteristics of micro-business, the sales model of micro-business, and how KOL Radar can help brands find the most suitable nano-influencers, enhance brand awareness and brand exposure, and create efficient conversion rates.
What is micro business
1. The origin of micro-business
Micro-business originally originated from the Chinese communication software WeChat. It is an emerging business model in which Internet celebrities or self-media operators share and sell products with their circle of friends on social platforms to obtain profits.
With the changes in consumers' shopping habits and the rise of social commerce, micro-business has broken the traditional sales method and provided consumers with a convenient shopping experience, gradually becoming a new third-party e-commerce model. Today, micro-business is becoming more and more common in Taiwan. Brand operators usually run their businesses in a diversified, low-cost and flexible way, showing unique business potential.
2. Micro-business sales model
The sales model of micro-business mainly relies on personal social accounts and word-of-mouth marketing. Nano influencers only need to publish product sales information through social platforms (such as Facebook, Instagram, Line), and fans can respond at any time to place orders and continue to share, thereby creating more business opportunities.
Extended reading: What is the difference between KOL and KOC marketing? A must-see for e-commerce brands: new trends in social marketing
Further reading: What is KOC? How to use KOL KOC to create efficient influencer marketing?
The secret weapon of micro-business: how to increase brand belgium consumer mobile number list awareness through nano-influencers
Table of contents
What is micro business
1. The origin of micro-business
2. Sales model of micro-business
3. Three major characteristics of micro-business
What are the publicity channels for micro-business?
1. Instagram — limited-time dynamic exposure to build social volume
2. Facebook community – establish in-depth interaction and enhance brand loyalty
3. Line community—real-time interaction in chat rooms to deepen customer management
How can nano-influencers gain brand awareness?
1. High interactivity
2. Real use experience
3. User-generated content (UGC)
4. Personalized Marketing
5. Proliferation of social platforms
How to choose the right nano influencer?
1. Target audience fit
2. Consistency between nano-influencers and brands
3. Fan participation and interaction rate
Make good use of KOL Radar social data analysis to accurately target nano-influencers
With the rise of digital marketing, consumers are becoming more and more accustomed to online consumption, and the micro-business industry has grown rapidly in recent years. [ KOL Radar 2024 Taiwan Internet Celebrities and Community Trends Insight Report ] pointed out that compared to large KOLs, nano Internet celebrities (number of fans between 1,000 and 10,000) have shown more significant marketing benefits in terms of interaction rate, becoming Key factors for micro-business brand promotion. This article will introduce the three major characteristics of micro-business, the sales model of micro-business, and how KOL Radar can help brands find the most suitable nano-influencers, enhance brand awareness and brand exposure, and create efficient conversion rates.
What is micro business
1. The origin of micro-business
Micro-business originally originated from the Chinese communication software WeChat. It is an emerging business model in which Internet celebrities or self-media operators share and sell products with their circle of friends on social platforms to obtain profits.
With the changes in consumers' shopping habits and the rise of social commerce, micro-business has broken the traditional sales method and provided consumers with a convenient shopping experience, gradually becoming a new third-party e-commerce model. Today, micro-business is becoming more and more common in Taiwan. Brand operators usually run their businesses in a diversified, low-cost and flexible way, showing unique business potential.
2. Micro-business sales model
The sales model of micro-business mainly relies on personal social accounts and word-of-mouth marketing. Nano influencers only need to publish product sales information through social platforms (such as Facebook, Instagram, Line), and fans can respond at any time to place orders and continue to share, thereby creating more business opportunities.
Extended reading: What is the difference between KOL and KOC marketing? A must-see for e-commerce brands: new trends in social marketing
Further reading: What is KOC? How to use KOL KOC to create efficient influencer marketing?