About the same number of recipients would click a link if that’s all we offered, but prompting them to respond has dramatically increased our post-webinar income by creating intimacy early in the relationship. What can responses teach you that purely numerical analytics can’t? Far too many people look at their numbers … far too long and far too hard. For me, sales and actual written replies are the most valuable metrics. Ultimately, those drive the success for our campaigns.
When we evoke emotional responses gambling data singapore with our emails and use “story-stacking,” we’re able to get far more response in the terms of both sales and replies. In the end, that’s what matters most. Lessons to apply: much like ramit and sujan, scott oldford’s unique selling proposition (usp) is his in-depth understanding of his audience. Splitting his followers into three separate categories helps ensure that his messages are always on-point and in sync with their pain points.
Scott’s quest to learn more about his followers doesn’t end with a pre-webinar registration, as is evident from this post-webinar email: picture scott’s friendly voice and style instantly put recipients at ease. Even better, he weaves together personal stories with content-related ctas. The result … is magic. Your response rate is about people in the end, the reason response rate is the new click-through rate — the reason it’s the single-most important email metric — is because your response rate is about people.