Opportunity Marketing: what is it and what are the advantages?
Posted: Thu Jan 23, 2025 3:37 am
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Have you ever stopped to notice how brands create marketing campaigns based on special dates , important events and trends? This idea comes from the concept of Opportunity Marketing . To find out what this strategy is, what advantages it offers and how to apply it to your company, continue reading.
What is Opportunity Marketing?
Opportunity Marketing aims to take advantage of important occasions to create campaigns and content to promote a brand. The idea is to take advantage of commemorative dates, important events and fusion database trends in communication planning. The results can come in the form of greater interaction on social media, an increase in the number of customers and more sales of products or services.
For the strategy to have a good impact, the marketing team must be careful to promote the campaign at the right time . In addition, it is essential to know the target audience and be aware of the language and content that should be used. It is also essential to do a lot of research and be aware of controversial topics. To do this, analyzing the brand's positioning and being respectful are very important issues.
What are the advantages of Opportunity Marketing?
In addition to providing greater interaction between the brand and the target audience, expanding the number of customers and generating more sales, an Opportunity Marketing action can yield many benefits. Check out other advantages that this concept, when applied well, can generate.
Building a strong digital presence;
Demonstration that the brand is up to date with the latest news;
Producing results quickly;
Reaching many people with an affordable investment, in cases of simpler campaigns.
How to apply Opportunity Marketing to a brand?
To use Opportunity Marketing , it is essential to create a plan and follow it. This way, it is possible to minimize the risk of mistakes in the campaign. In order to launch it quickly so as not to miss the timing, many professionals forget to check important processes. In order for the action to be well executed, it is essential to always study your target audience, research the competition and update yourself according to changes in the market and the world. In addition, invest in:
Direct and impactful language;
Lots of creativity;
Good humor, if it is in line with the brand image;
Constant presence on digital media, not just when you have these opportunities.
Fizzing Case - Opportunity Marketing (OneBank)
Fizzing Case – Opportunity Marketing (OneBank)
Opportunity Marketing can yield great results for a brand. However, for this to happen, it is important that the professionals behind this work are qualified in order to avoid mistakes. At Fizzing 360º , an advertising, digital marketing and integrated communications agency , you will find a qualified and multidisciplinary team, made up of people from the areas of Marketing, Journalism, Advertising, Design, Programming and Literature. In addition to constantly improving, our team stays informed about the latest developments in order to employ the concept of Opportunity Marketing in the best way possible.
Fizzing 360°
keting
Have you ever stopped to notice how brands create marketing campaigns based on special dates , important events and trends? This idea comes from the concept of Opportunity Marketing . To find out what this strategy is, what advantages it offers and how to apply it to your company, continue reading.
What is Opportunity Marketing?
Opportunity Marketing aims to take advantage of important occasions to create campaigns and content to promote a brand. The idea is to take advantage of commemorative dates, important events and fusion database trends in communication planning. The results can come in the form of greater interaction on social media, an increase in the number of customers and more sales of products or services.
For the strategy to have a good impact, the marketing team must be careful to promote the campaign at the right time . In addition, it is essential to know the target audience and be aware of the language and content that should be used. It is also essential to do a lot of research and be aware of controversial topics. To do this, analyzing the brand's positioning and being respectful are very important issues.
What are the advantages of Opportunity Marketing?
In addition to providing greater interaction between the brand and the target audience, expanding the number of customers and generating more sales, an Opportunity Marketing action can yield many benefits. Check out other advantages that this concept, when applied well, can generate.
Building a strong digital presence;
Demonstration that the brand is up to date with the latest news;
Producing results quickly;
Reaching many people with an affordable investment, in cases of simpler campaigns.
How to apply Opportunity Marketing to a brand?
To use Opportunity Marketing , it is essential to create a plan and follow it. This way, it is possible to minimize the risk of mistakes in the campaign. In order to launch it quickly so as not to miss the timing, many professionals forget to check important processes. In order for the action to be well executed, it is essential to always study your target audience, research the competition and update yourself according to changes in the market and the world. In addition, invest in:
Direct and impactful language;
Lots of creativity;
Good humor, if it is in line with the brand image;
Constant presence on digital media, not just when you have these opportunities.
Fizzing Case - Opportunity Marketing (OneBank)
Fizzing Case – Opportunity Marketing (OneBank)
Opportunity Marketing can yield great results for a brand. However, for this to happen, it is important that the professionals behind this work are qualified in order to avoid mistakes. At Fizzing 360º , an advertising, digital marketing and integrated communications agency , you will find a qualified and multidisciplinary team, made up of people from the areas of Marketing, Journalism, Advertising, Design, Programming and Literature. In addition to constantly improving, our team stays informed about the latest developments in order to employ the concept of Opportunity Marketing in the best way possible.