Consumers want to participate, not just watch
Posted: Thu Jan 23, 2025 3:49 am
Indicate environmental certificates on the website.
Include a story about the company's social contribution.
Fact: 73% of consumers are willing to pay more for products produced with environmental standards (Nielsen).
Tools for environmental analysis:
Carbon Trust: to calculate your carbon footprint.
Ecochain: sustainability assessment.
Marketing trends
5. Interactive content
Interactive content bulk sms saudi arabia increases engagement by 60% (according to Demand Gen Report).
Examples of formats:
Quizzes and surveys.
AR/VR experience (e.g. virtual clothing try-on).
Calculators for the cost of services or products.
Example:
IKEA has successfully implemented an application with AR technology, allowing the buyer to “try on” furniture in the interior.
Tools for creating interactive content:
Typeform: Create surveys.
Apester: for interactive stories.
Implementation Strategy:
Start with simple quizzes or tests.
Add virtual reality functionality to products.
Track engagement and ROI.
Include a story about the company's social contribution.
Fact: 73% of consumers are willing to pay more for products produced with environmental standards (Nielsen).
Tools for environmental analysis:
Carbon Trust: to calculate your carbon footprint.
Ecochain: sustainability assessment.
Marketing trends
5. Interactive content
Interactive content bulk sms saudi arabia increases engagement by 60% (according to Demand Gen Report).
Examples of formats:
Quizzes and surveys.
AR/VR experience (e.g. virtual clothing try-on).
Calculators for the cost of services or products.
Example:
IKEA has successfully implemented an application with AR technology, allowing the buyer to “try on” furniture in the interior.
Tools for creating interactive content:
Typeform: Create surveys.
Apester: for interactive stories.
Implementation Strategy:
Start with simple quizzes or tests.
Add virtual reality functionality to products.
Track engagement and ROI.