4 Reasons You Need a Customer Retention System
Posted: Thu Jan 23, 2025 3:51 am
Modern businesses cannot do without a customer retention program, and the numbers above clearly prove it. But if they still haven’t convinced you, let’s look at four reasons why you should consider developing such a program.
Bad service
Unfortunately, in our country this is often the norm. Many sellers still believe that the buyer should be happy that they were not treated rudely. Because of such personnel, companies colombia mobile phone numbers database lose many clients.
Customer Retention_Service
According to statistics, 78% of consumers may change their mind about making a purchase if they are not satisfied with the service. And nine out of ten customers will never return to this company, even if they have been absolutely loyal to it for a long time.
To improve the situation and retain customers, sometimes it is enough to simply start monitoring the service. In some cases, it would not hurt to send mystery shoppers to the point, ask customers to answer questions about the service in a questionnaire, and measure the customer loyalty index.
One-time sales
For some entrepreneurs, immediate profit is so important that they don’t even think about how to retain a client, although in the future this could bring even greater income.
Customer Retention_One-Time Sales
Let's give a simple example. Often, owners of real estate agencies, when selling an apartment to a client, do not behave in good faith towards the buyer, thinking: "It's a one-time deal anyway, and it's unlikely that I'll have to meet the person again."
Meanwhile, statistics show that people buy an apartment approximately once every seven years. And if you please the client, then with a high degree of probability he will soon return to you to buy a more spacious home. And you can also offer such buyers the products of your partners, receiving a good commission for this.
Bad service
Unfortunately, in our country this is often the norm. Many sellers still believe that the buyer should be happy that they were not treated rudely. Because of such personnel, companies colombia mobile phone numbers database lose many clients.
Customer Retention_Service
According to statistics, 78% of consumers may change their mind about making a purchase if they are not satisfied with the service. And nine out of ten customers will never return to this company, even if they have been absolutely loyal to it for a long time.
To improve the situation and retain customers, sometimes it is enough to simply start monitoring the service. In some cases, it would not hurt to send mystery shoppers to the point, ask customers to answer questions about the service in a questionnaire, and measure the customer loyalty index.
One-time sales
For some entrepreneurs, immediate profit is so important that they don’t even think about how to retain a client, although in the future this could bring even greater income.
Customer Retention_One-Time Sales
Let's give a simple example. Often, owners of real estate agencies, when selling an apartment to a client, do not behave in good faith towards the buyer, thinking: "It's a one-time deal anyway, and it's unlikely that I'll have to meet the person again."
Meanwhile, statistics show that people buy an apartment approximately once every seven years. And if you please the client, then with a high degree of probability he will soon return to you to buy a more spacious home. And you can also offer such buyers the products of your partners, receiving a good commission for this.