What is an SEO Audit?
Posted: Thu Jan 23, 2025 3:56 am
An SEO audit is the process of assessing how well your website is optimized for search engines. It helps identify errors that may prevent your site from ranking well and opportunities that will help you gain visibility.
An SEO audit typically covers areas like:
Indexing and navigability User experience Site architecture Competitor benchmarking Keyword research On-page SEO Backlinks profile
It is essentially a general "health check" of a website.
SEO Audit Tools
An effective SEO website audit is based on hard data about the chinese student phone number list technical health, traffic, and backlink profile of your website (and your competitors' websites).
The two most important tools that will help you in this task are:
Google Search Console : A set of dashboards and reports from Google that allows you to monitor and fix issues with your website's presence on Google
Semrush : An all-in-one SEO toolset that provides a complete overview of your site's performance and helps you improve it in all crucial SEO areas
We'll go into more detail on how to perform an SEO audit using these tools in the next steps.
Tip : Create a free Semrush account to follow the steps in this guide.
How to Do an SEO Audit
1. Check for Indexing Issues
Pages that are not indexed are not in Google's database, so Google cannot rank them.
An SEO audit typically covers areas like:
Indexing and navigability User experience Site architecture Competitor benchmarking Keyword research On-page SEO Backlinks profile
It is essentially a general "health check" of a website.
SEO Audit Tools
An effective SEO website audit is based on hard data about the chinese student phone number list technical health, traffic, and backlink profile of your website (and your competitors' websites).
The two most important tools that will help you in this task are:
Google Search Console : A set of dashboards and reports from Google that allows you to monitor and fix issues with your website's presence on Google
Semrush : An all-in-one SEO toolset that provides a complete overview of your site's performance and helps you improve it in all crucial SEO areas
We'll go into more detail on how to perform an SEO audit using these tools in the next steps.
Tip : Create a free Semrush account to follow the steps in this guide.
How to Do an SEO Audit
1. Check for Indexing Issues
Pages that are not indexed are not in Google's database, so Google cannot rank them.