Visual content (the presence of images and videos
Posted: Thu Jan 23, 2025 4:03 am
According to our Content Marketing Survey , 70% of content marketers measure their performance based on traffic, 38% on social shares, and 31% on backlinks. That’s why it would be really interesting to know what content features can help increase page views and make a blog post more shareable and get more links.
Of course, the performance of a piece of content is primarily determined by its originality and relevance, but factors like word count, headlines, structure, and visuals should not be ignored.
Using our data , and guided by marketing curiosity, we analyzed visits, backlinks, and social media shares of over 1,200,000 articles that we selected from domains with a Blog section and recording between 30,000 and 500,000 sessions. We tried to establish the link between the metrics and the different elements and characteristics of the text. In particular, we looked at the following points:
Length (i.e. number of words)
Titles (i.e. title types and H1 length)
Structure (including depth of headings and presence of lists)
We are pleased to present the results of this study to you here, in the hope that they will help you improve your own blog.
***This study was conducted as nurse phone number list part of the 2020 Global State of Content Marketing Report . The report is designed to help content marketers explore industry best practices and strengthen their content marketing strategies.***
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Main conclusions of the study
Long-form articles (articles over 7,000 words) are the absolute leaders in terms of content performance, generating almost 4 times more traffic than medium-length articles (between 900 and 1,200 words).
Of course, the performance of a piece of content is primarily determined by its originality and relevance, but factors like word count, headlines, structure, and visuals should not be ignored.
Using our data , and guided by marketing curiosity, we analyzed visits, backlinks, and social media shares of over 1,200,000 articles that we selected from domains with a Blog section and recording between 30,000 and 500,000 sessions. We tried to establish the link between the metrics and the different elements and characteristics of the text. In particular, we looked at the following points:
Length (i.e. number of words)
Titles (i.e. title types and H1 length)
Structure (including depth of headings and presence of lists)
We are pleased to present the results of this study to you here, in the hope that they will help you improve your own blog.
***This study was conducted as nurse phone number list part of the 2020 Global State of Content Marketing Report . The report is designed to help content marketers explore industry best practices and strengthen their content marketing strategies.***
Improve your strategy in 2021
Get your free copy →
Main conclusions of the study
Long-form articles (articles over 7,000 words) are the absolute leaders in terms of content performance, generating almost 4 times more traffic than medium-length articles (between 900 and 1,200 words).