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Is Instagram free for business?

Posted: Thu Jan 23, 2025 4:08 am
by fomayof928@mowline
With an active, ever-growing user base, Instagram has proven itself as a staple of social marketing rather than a flash in the pan. For brands with a visual story to tell and a desire to grow a base of dedicated followers and customers, there’s still a place waiting for you on the platform.

Still looking for ways to step up your Instagram game? Use our malta b2b leads Instagram for Brands guide and learn how to create a creative and engaging strategy.

Instagram for business FAQs

Yes, creating a business profile on Instagram is absolutely free. The only thing you’ll ever have to pay for is if you choose to run ads on the platform.

Is Instagram worth it for small businesses?

Absolutely! If small businesses take advantage of all the features available to them, they can really make a splash on the platform.

Which account is best for business on Instagram?

It’s best for businesses to create a Professional > Business account over a personal or creator account. This gives them the best features for brands, allowing them to build a following and make sales.


They see your ads, interact with you on social media and explore your website before they buy. All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy, create a customer journey map as a blueprint to help you understand your customers at each stage.