Advertising Specialist: How Interesting and Profitable is This Profession
Posted: Thu Jan 23, 2025 4:11 am
What does he/she do? A good advertising specialist covers a wide range of tasks: market analysis, competitors, target audience development, development and launch of a PR campaign, monitoring its effectiveness, etc.
How much does he earn? A beginner specialist can count on 25-30 thousand rubles (depending on the field of activity). The salary of an experienced advertiser working with large companies easily exceeds 100 thousand rubles.
The article explains:
General information advertising database about the profession of advertising specialist
The Pros and Cons of Being an Advertising Specialist
Functions and responsibilities of an advertising specialist
Professional competencies and personal qualities of an advertising specialist
What does a contextual advertising specialist do?
9 Facts About the Job of an Advertising Specialist
Training and employment of an advertising specialist
Advertising Specialist Salary
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
General information about the profession of advertising specialist
It is amazing how ancient the profession of an advertiser is! Even 3 thousand years ago in Babylon, hawkers wore clay tablets on their chests, listing all the goods they sold. In Ancient Egypt, such lists were made on papyrus, and in the Middle Ages, invitations to various events were literally announced by heralds. They, by the way, also called for the purchase of various goods or services.
In addition, our ancient ancestors in India (and then all other nations) realized the true essence of a trademark and its advantages. At first, branding was carried out by applying a unique mark, which was called the word "brand", and it literally meant "quality mark". They also understood the benefits of promotional campaigns. Such "promotion" could be found in the 11th century in the not yet formed territory of France, where hotel owners offered guests to evaluate the quality of local wine for free.
Full-fledged advertising began to appear in the New World in the 18th century. In the newly formed states of North America (the future states of the USA), newspapers began to appear that specialized exclusively in printing advertisements (for example, the Boston Newsletter from 1704). And finally, in 1812, the first PR agency appeared in Great Britain.
About the profession of advertising specialist
Today, the profession of an advertising specialist is a very popular, sought-after specialty. They are responsible for promoting goods and services put on sale, and sometimes for forming the market itself with its target audience (TA) of any product. At the same time, it should be remembered that advertising actually has a two-way connection with buyers, so before recommending the release of a new product, a PR manager first conducts a full analysis of consumer preferences.
An advertising specialist simply must have a sufficient stock of theoretical knowledge of economics and principles of market construction in order to understand possible pricing and marketing schemes. And despite the creative essence of the latter, PR work largely consists of strategic planning and management of the launch of new products.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
How much does he earn? A beginner specialist can count on 25-30 thousand rubles (depending on the field of activity). The salary of an experienced advertiser working with large companies easily exceeds 100 thousand rubles.
The article explains:
General information advertising database about the profession of advertising specialist
The Pros and Cons of Being an Advertising Specialist
Functions and responsibilities of an advertising specialist
Professional competencies and personal qualities of an advertising specialist
What does a contextual advertising specialist do?
9 Facts About the Job of an Advertising Specialist
Training and employment of an advertising specialist
Advertising Specialist Salary
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
General information about the profession of advertising specialist
It is amazing how ancient the profession of an advertiser is! Even 3 thousand years ago in Babylon, hawkers wore clay tablets on their chests, listing all the goods they sold. In Ancient Egypt, such lists were made on papyrus, and in the Middle Ages, invitations to various events were literally announced by heralds. They, by the way, also called for the purchase of various goods or services.
In addition, our ancient ancestors in India (and then all other nations) realized the true essence of a trademark and its advantages. At first, branding was carried out by applying a unique mark, which was called the word "brand", and it literally meant "quality mark". They also understood the benefits of promotional campaigns. Such "promotion" could be found in the 11th century in the not yet formed territory of France, where hotel owners offered guests to evaluate the quality of local wine for free.
Full-fledged advertising began to appear in the New World in the 18th century. In the newly formed states of North America (the future states of the USA), newspapers began to appear that specialized exclusively in printing advertisements (for example, the Boston Newsletter from 1704). And finally, in 1812, the first PR agency appeared in Great Britain.
About the profession of advertising specialist
Today, the profession of an advertising specialist is a very popular, sought-after specialty. They are responsible for promoting goods and services put on sale, and sometimes for forming the market itself with its target audience (TA) of any product. At the same time, it should be remembered that advertising actually has a two-way connection with buyers, so before recommending the release of a new product, a PR manager first conducts a full analysis of consumer preferences.
An advertising specialist simply must have a sufficient stock of theoretical knowledge of economics and principles of market construction in order to understand possible pricing and marketing schemes. And despite the creative essence of the latter, PR work largely consists of strategic planning and management of the launch of new products.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE: