Outline the content structure
Posted: Thu Jan 23, 2025 4:30 am
Depending on your content creation process, your team may need to create a content brief and several types of outlines before getting to the actual draft.
Here's how this process works:
The SEO specialist (or content strategist) has to create a content brief that tells the writer what topics to cover, who the audience is, what keywords to include, and whether citations from SMEs are needed.
The content writer then drafts a 10% outline (ideally 10% of the total words) that includes the blog's thesis, introductory hook, and key titles.
Once approved, you can expand the outline up to 30%, with a detailed description of each section.
This process helps align stakeholders and reduces back-and-forth during the writing (and editing) phase.
Pro Tip: Just like with the SME interview checklist, you can also create individual checklists for the content summary and each outline type.
Step 4: Create high-quality content
Now we come to the main part: producing quality content that both people and search engines canadian cfo email list like. Broadly speaking, these are the three key factors that contribute to high-quality content:
I. Compelling Narrative
Does he speak with authority on the subject?
Is all research from reliable sources?
II. Relevance
Do you empathize with your audience's challenges and pain points?
Does it go beyond superficial explanations?
III. Design
Have you added screenshots and other visual elements to the blog, along with captions and ALT text?
Have you added a "design brief" for the design team about the visual elements they will need for the article?
By focusing on these aspects, you will be able to create content that is not only informative, but also engaging for your audience.
Step 5: Edit and correct the content
Writing the content is just the first step. The next step is to review it thoroughly to make sure it meets your standards. A structured framework (also known as an editing and proofreading checklist) can help you standardize this review process and maintain consistent quality.
Here's how this process works:
The SEO specialist (or content strategist) has to create a content brief that tells the writer what topics to cover, who the audience is, what keywords to include, and whether citations from SMEs are needed.
The content writer then drafts a 10% outline (ideally 10% of the total words) that includes the blog's thesis, introductory hook, and key titles.
Once approved, you can expand the outline up to 30%, with a detailed description of each section.
This process helps align stakeholders and reduces back-and-forth during the writing (and editing) phase.
Pro Tip: Just like with the SME interview checklist, you can also create individual checklists for the content summary and each outline type.
Step 4: Create high-quality content
Now we come to the main part: producing quality content that both people and search engines canadian cfo email list like. Broadly speaking, these are the three key factors that contribute to high-quality content:
I. Compelling Narrative
Does he speak with authority on the subject?
Is all research from reliable sources?
II. Relevance
Do you empathize with your audience's challenges and pain points?
Does it go beyond superficial explanations?
III. Design
Have you added screenshots and other visual elements to the blog, along with captions and ALT text?
Have you added a "design brief" for the design team about the visual elements they will need for the article?
By focusing on these aspects, you will be able to create content that is not only informative, but also engaging for your audience.
Step 5: Edit and correct the content
Writing the content is just the first step. The next step is to review it thoroughly to make sure it meets your standards. A structured framework (also known as an editing and proofreading checklist) can help you standardize this review process and maintain consistent quality.