How does Google rank a page?
Posted: Thu Jan 23, 2025 4:48 am
If you want to know how to rank on Google, you need to understand what SEO is.
SEO stands for search engine optimization. And it is a set of practices used to increase the visibility of a website on search engines like Google.
In this guide, we'll walk you through what you can do to improve your rankings and increase organic (i.e. unpaid) traffic from Google.
Google has shared some ranking factors publicly (more on that below). And many SEOs have discovered suspicious ranking factors through testing and case studies.
But web pages don't just go from being published to appearing in ebay phone number list results. Here's a look at how Google ranks a page.
Google discovers and ranks content in three steps:
Crawling: Google finds pages on the Internet using automated programs called crawlers. Once a page is found and crawled, Google downloads everything on the page. This includes text, images, and videos.
Indexing: Google analyzes the text, images, and videos on the page. Then, Google may choose to store the information in its index (a database of web pages).
Serving search results: Google displays results from its index that match what a person is searching for.
Here's a visual overview of the process:
An infographic showing how search engines work.
Now let’s move on to more specific Google ranking factors.
What are Google ranking factors?
A ranking factor is something that can affect where (or if) your web pages appear in results for terms users type into search engines.
SEO stands for search engine optimization. And it is a set of practices used to increase the visibility of a website on search engines like Google.
In this guide, we'll walk you through what you can do to improve your rankings and increase organic (i.e. unpaid) traffic from Google.
Google has shared some ranking factors publicly (more on that below). And many SEOs have discovered suspicious ranking factors through testing and case studies.
But web pages don't just go from being published to appearing in ebay phone number list results. Here's a look at how Google ranks a page.
Google discovers and ranks content in three steps:
Crawling: Google finds pages on the Internet using automated programs called crawlers. Once a page is found and crawled, Google downloads everything on the page. This includes text, images, and videos.
Indexing: Google analyzes the text, images, and videos on the page. Then, Google may choose to store the information in its index (a database of web pages).
Serving search results: Google displays results from its index that match what a person is searching for.
Here's a visual overview of the process:
An infographic showing how search engines work.
Now let’s move on to more specific Google ranking factors.
What are Google ranking factors?
A ranking factor is something that can affect where (or if) your web pages appear in results for terms users type into search engines.