Identify and clarify the data you want to track
Posted: Thu Jan 23, 2025 6:04 am
The first step in creating a data-driven culture is to define which metrics are important to you, your department, and the rest of your organization. While these metrics vary from company to company, revisit your business goals, learn to speak the language of your CFO, and find the balance between brand and performance marketing to outline greece b2b leads them effectively. Share the metrics you are measuring with your team and leadership.
Invest in team development
Once you know which metrics matter most, you can invest in training and resources to ensure everyone on your team is data literate, understands how to conduct basic analysis, and prioritizes data collection with the greatest impact. According to the State of the Social Media Industry report, 93% of brands say social data is expected to become their company’s primary source of business intelligence within the next three years. All teams, but especially social teams, need to be prepared to analyze and contextualize data to extract meaningful insights.
Look for opportunities to centralize data across your technology stack
Nix Point Solutions supports platforms that integrate with the most critical systems, such as CRMs, BI tools, marketing automation platforms, and social media management solutions. Find ways to consolidate data to more easily measure key performance results and improve customer experience.
For example, with Sprout's Tableau integration, you can visualize data from multiple marketing channels in one place, giving you a more complete understanding of your customers and how they interact with your brand along the buyer's journey.
Screenshot of a Tableau dashboard with data from Sprout Social.
Automate analysis as much as possible
To overcome the time-consuming nature of data analysis, automate as much as possible. Use AI to surface social data across your organization faster, making it easier for your teams to identify trends or potential crises before they peak. This is an opportunity to clean up your data collection process or tasks that don’t serve your employees.
Invest in team development
Once you know which metrics matter most, you can invest in training and resources to ensure everyone on your team is data literate, understands how to conduct basic analysis, and prioritizes data collection with the greatest impact. According to the State of the Social Media Industry report, 93% of brands say social data is expected to become their company’s primary source of business intelligence within the next three years. All teams, but especially social teams, need to be prepared to analyze and contextualize data to extract meaningful insights.
Look for opportunities to centralize data across your technology stack
Nix Point Solutions supports platforms that integrate with the most critical systems, such as CRMs, BI tools, marketing automation platforms, and social media management solutions. Find ways to consolidate data to more easily measure key performance results and improve customer experience.
For example, with Sprout's Tableau integration, you can visualize data from multiple marketing channels in one place, giving you a more complete understanding of your customers and how they interact with your brand along the buyer's journey.
Screenshot of a Tableau dashboard with data from Sprout Social.
Automate analysis as much as possible
To overcome the time-consuming nature of data analysis, automate as much as possible. Use AI to surface social data across your organization faster, making it easier for your teams to identify trends or potential crises before they peak. This is an opportunity to clean up your data collection process or tasks that don’t serve your employees.