SEO for business: increase your company's traffic and positioning in search engines
Posted: Thu Jan 23, 2025 6:04 am
Business-to-business search engine optimization, or B2B SEO, refers to how to get your company's website to rank higher on a particular search engine's search engine results pages (SERPs) to generate more traffic and sales.
How do you achieve this goal? You can do so in a number of ways, including: content creation, content marketing, link acquisition, and optimizing user-friendly content (UX) on your website, among others.
SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision makers within companies through the specific keywords they search for. This way, you get potential customers, thanks to digital marketing, while generating more sales and higher revenue.
If you have any doubts, here are some useful B2B SEO statistics:
55% of enterprise-level companies spend more than $20,000 per month on SEO.
70% of B2B search queries are made on smartphones.
57% of B2B marketers say SEO generates more leads than any other digital communication directors email lists marketing strategy.
In this article, at MIO Digital Agency we will explain the differences between B2B and B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of your products.
Difference between B2B SEO and B2C SEO
There are some differences between business-to-business (B2B) and business-to-customer (B2C) SEO:
In B2C SEO, the ideal target market is a broad demographic such as “people in the 18-27 age group” or “people who want to get fit.”
In B2B SEO, your target market is typically a small group of decision-makers at companies in your niche. For example, if you provide marketing automation software for businesses, your target audience will comprise only large corporations that meet certain criteria, such as generating revenues of over $100 million or having more than 500 employees.
In this table we outline the key differences between B2B SEO and B2C SEO:
SINGLE GRAIN B2B SEO: B2C SEO:
Audience Multiple decision makers, including stakeholders. Any individual who may be interested or needs the product.
Keywords Use industry-specific low-volume keywords Use high-volume, broad-target keywords.
Content Publish content for decision makers. Publish content for a wide audience.
Content Type Highly tactical and educational. Educational, emotional or entertainment.
Average sales life cycle It can take between 3 and 24 months to make the purchasing decision, depending on the type of product and its cost. The sale can happen in minutes or take a few weeks, depending on the quality of the product and its cost.
Ease of conversion B2B SEO: Difficult, because there are several decision makers involved in the purchasing process. Easy, because it only involves one individual and the sales process is more direct.
Cost per Click (CPC) Keywords have a low CPC. Keywords have high CPC.
Key Performance Indicators (KPI) Lead generation per month. Sales generation per month.
How do you achieve this goal? You can do so in a number of ways, including: content creation, content marketing, link acquisition, and optimizing user-friendly content (UX) on your website, among others.
SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision makers within companies through the specific keywords they search for. This way, you get potential customers, thanks to digital marketing, while generating more sales and higher revenue.
If you have any doubts, here are some useful B2B SEO statistics:
55% of enterprise-level companies spend more than $20,000 per month on SEO.
70% of B2B search queries are made on smartphones.
57% of B2B marketers say SEO generates more leads than any other digital communication directors email lists marketing strategy.
In this article, at MIO Digital Agency we will explain the differences between B2B and B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of your products.
Difference between B2B SEO and B2C SEO
There are some differences between business-to-business (B2B) and business-to-customer (B2C) SEO:
In B2C SEO, the ideal target market is a broad demographic such as “people in the 18-27 age group” or “people who want to get fit.”
In B2B SEO, your target market is typically a small group of decision-makers at companies in your niche. For example, if you provide marketing automation software for businesses, your target audience will comprise only large corporations that meet certain criteria, such as generating revenues of over $100 million or having more than 500 employees.
In this table we outline the key differences between B2B SEO and B2C SEO:
SINGLE GRAIN B2B SEO: B2C SEO:
Audience Multiple decision makers, including stakeholders. Any individual who may be interested or needs the product.
Keywords Use industry-specific low-volume keywords Use high-volume, broad-target keywords.
Content Publish content for decision makers. Publish content for a wide audience.
Content Type Highly tactical and educational. Educational, emotional or entertainment.
Average sales life cycle It can take between 3 and 24 months to make the purchasing decision, depending on the type of product and its cost. The sale can happen in minutes or take a few weeks, depending on the quality of the product and its cost.
Ease of conversion B2B SEO: Difficult, because there are several decision makers involved in the purchasing process. Easy, because it only involves one individual and the sales process is more direct.
Cost per Click (CPC) Keywords have a low CPC. Keywords have high CPC.
Key Performance Indicators (KPI) Lead generation per month. Sales generation per month.