Improve your videos' reach and views
Posted: Thu Jan 23, 2025 6:13 am
Facebook is trying to prove to advertisers that it can do what TV can't, but still be just as effective. Unlike TV ads, Facebook video ads let you know whether or not your potential customer likes you. With over 890 million active users as of December 2014, the potential reach of your ad is invaluable.
Improve your videos' reach and views
Reach your mobile audience
As of December 2014, Facebook had 1.19 billion monthly active mobile users or 745 million compliance directors email list daily active mobile users. That's a LOT of people on mobile, and with Facebook ads you can put that audience in the palm of their hands. Knowing that approximately 82% of Facebook's daily users are on their mobile searching for things to do, that should be your priority.
Facebook users on mobile vs PC
Facebook Analytics
Your Facebook analytics data allows you to understand how people are interacting with your brand and your ads. It includes metrics you can track such as: Page performance, engagement metrics, audience demographics, impressions, reach, and much more. Using this information allows you to completely change your business strategy.
For example, you can take the number of impressions and divide it by the reach and with this you get the frequency. With this number you have the ability to know how many times it takes for your ad to have results. This information allows you to calculate how much you are going to invest in your ads to get new customers.
Use the campaign budget calculator , you can calculate the cost per day.
In summary
Facebook Ads is the platform that allows businesses to increase their exposure in a cost-effective way, grow their sales exponentially by reaching your exact customer, and have the flexibility to control your ads. Now that you are equipped with the knowledge of the 6 main benefits, you can start your digital marketing with more peace of mind.
Improve your videos' reach and views
Reach your mobile audience
As of December 2014, Facebook had 1.19 billion monthly active mobile users or 745 million compliance directors email list daily active mobile users. That's a LOT of people on mobile, and with Facebook ads you can put that audience in the palm of their hands. Knowing that approximately 82% of Facebook's daily users are on their mobile searching for things to do, that should be your priority.
Facebook users on mobile vs PC
Facebook Analytics
Your Facebook analytics data allows you to understand how people are interacting with your brand and your ads. It includes metrics you can track such as: Page performance, engagement metrics, audience demographics, impressions, reach, and much more. Using this information allows you to completely change your business strategy.
For example, you can take the number of impressions and divide it by the reach and with this you get the frequency. With this number you have the ability to know how many times it takes for your ad to have results. This information allows you to calculate how much you are going to invest in your ads to get new customers.
Use the campaign budget calculator , you can calculate the cost per day.
In summary
Facebook Ads is the platform that allows businesses to increase their exposure in a cost-effective way, grow their sales exponentially by reaching your exact customer, and have the flexibility to control your ads. Now that you are equipped with the knowledge of the 6 main benefits, you can start your digital marketing with more peace of mind.